Remote marketing specialist

Function: Manage the operation of the company, create and implement marketing and publicity strategies,
coordinate POS and evaluate potential POS, evaluate potential strategic partnerships including social media
influencers, strategic plans for launch of new products and new channels of distribution, development and
implementation of social media paid publicity, pricing strategies, export strategies, social media strategies,
analysis of sales and, organic and paid publicity through Shopify analytics and Facebook analytics.

Accomplishments: Improved the efficiency of the operation, launched 2 new important distribution channels (Amazon and Sephora), improved sales, conversion rate and brand positioning through organic social media campaigns, improved 20% of sales during COVID19 crisis through social media paid publicity.

Functions: Business development activities in Mexico and Latin America with Licensing and in app
advertising, operational activity of existing and new business from Latin America.

Accomplishments: Improve communication with partners, clients and suppliers in Latin America, organize a
one week trip with the CMO and my immediate boss, Manager for Latin America, with meetings to close
deals, negotiate new terms of business and seek new partnerships and important clients, such as PepsiCo
Mexico for example. 

Functions: Product development, design, implement and coordinate the marketing plan, marketing mix for
the brand, improve the strategy for the brand in order to improve brand recognition and market share, research the market and the competitors in order to create campaigns and promotions, manage the budget for
the brand; management of the CRM software, manage a sales team of 10, ecommerce website Mercado Libre.

Accomplishments: successful development of 6 products; the marketing strategies (online campaigns, organic and paid publicity: Google Ad words, Facebook, IG and Mailchimp) are responsible for 45% of improvement in revenue; 1% market share improvement.

Functions: Administrative tasks, marketing activities and implementing strategies to improve the young adult client base, website design WordPress and then Suempresa.com, implement newsletter using Mailchimp, social media pages for the consultants and a general, IG, LinkedIn and twitter account 

Accomplishments: 35% increase in young adult clients, implementation of digital marketing which increased prospects by a 10%

My study was published as an article on the Futures scientific journal:
https://www.sciencedirect.com/science/article/pii/S0016328716302191?via%3Dihub

A Master's Degree in Futures Studies does research on different ways of studying the future, such as creating future scenarios, backcasting, monitoring trends, megatrends, possible black swans, researching culture and developing timelines and monitor potential changes. 

Business administration studies such as marketing, human resources, management, innovation and entrepreneurship with a specialization on international business, which included courses such as Doing Business in North America, International Marketing and International Logistics, taking into account the cultural aspects of doing business in any cultural area of the globe.