Director of strategy

Vic*** ***** (XX años)
Business Strategy Manager en Amazon Web Services
Harvard Kennedy School of Government
Ciudad de México,
Ciudad de México
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Experiencia
Business Strategy Manager
Amazon Web Services
jul 2022 - abr 2023
Responsibilities included developing and implementing the yearly and long-term plans for AWS services in Mexico, creating monthly and quarterly Mexico’s business reviews for corporate offices, serving as Chief of Staff for regional leaders, and performing Business Intelligence for decision making.
• Increased annual growth from 22% to 37% in less than a year by creating dashboards and weekly cadences to analyze data and adjust strategies.
• Led a project to create a new specialized vertical for the financial industry in the country with a revenue expectation of US$3M in the first six months.
• Created and led a regional, multi-functional leadership team to coordinate strategies, with no direct formal authority.
• Organized the first leadership conference for Latin-America, the Caribbean and Canada.
Director of Business Planning
Microsoft
mar 2021 - mar 2022
Responsibilities included leading the team that developed new solutions for the worldwide education sector, which included pricing, licensing, packaging, and marketing strategies.
• Developed a new product for the education sector, using the nascent blockchain technology. This included coordinating business planning, product development, marketing, and sales teams. The product is expected to revolutionize the way students, education institutions, and employers interact.
CEO
Build-A-Bear Workshop Mexico
jun 2008 - Actualmente
Developed the winning business plan to expand BABW into Mexico
Started BABW in Mexico
Grew the company into a profitable multi-million dollar operation with several locations across Mexico
Consultant
The Callidon Group
ago 2002 - jun 2008
Led case teams on a variety of strategic, financial, and marketing issues. Activities include structuring
client projects, developing analytical frameworks, and directing data analysis.
See attached detailed experience
Summer Associate
McKinsey & Co.
jun 2001 - ago 2001
Developed strategic plan for the commercial area of a major Spanish-language TV broadcaster. The
project included a worldwide benchmark study to identify “best practices” and the development of a
yield management strategy to maximize ad revenue.
Summer Associate
J.P. Morgan & Co.
jun 2000 - ago 2000
Initiated coverage on the equipment rental industry.
Associate Consultant
CDG Consulting
ene 1996 - ago 1999
Developed the business plan for an internet-based financial information services firm, which gathered
$5M in private equity during the first round.
Developed the business plan for the international expansion of a Mexican entertainment company. The
firm increased sales by 40% in the following year and became the largest entertainment company in
Latin America.
Formación
Master in Public Administration
Harvard Kennedy School of Government
sep 1999 - jun 2002
Concentration in Financial Markets and Applied Microeconomic Analysis
Fulbright Scholarship
Master of Business Administration (MBA)
MIT Sloan School of Management
sep 1999 - jun 2002
Financial Engineering Track
Course work included: corporate finance, derivatives, accounting, strategy, strategic marketing
B.S. in Industrial and Systems Engineering
Tecnologico de Monterrey
ene 1992 - dic 1998
Academic Excellence Scholarship
Idiomas
Spanish - Native
English - Fluent
Otros datos
Detailed Experience at OC&C Strategy / The Callidon Group
For a U.S. Scientific Society, led the analysis and identification of improvement opportunities to the journal publishing process. The improved process resulted in a 10% reduction in cost.

For a portfolio company of a private equity firm in the car audio industry, led a sales optimization process which included resizing and restructuring the sales force, reconfiguring territories, developing a new compensation model, and developing new management tools. The project is expected to increase sales by 20% in the first year.

For one of the largest financial services firms in the world, participated in a worldwide cost reduction exercise. The identified cost savings exceeded $1B in year 1, surpassing expectations.

For a private equity firm, led a commercial due diligence on a provider of M&A and Debt Issuance information to develop an overall assessment of the business outlook. The due diligence identified important limitations on growth opportunities which resulted in a reduction on the price paid for the company.

For a private equity firm, participated in a commercial due diligence on a provider of real-time energy generation and transmission data. The due diligence identified severe flaws in the value proposition of the business, which resulted in a drastic reduction on the price paid for the company.

For a private equity firm, participated in a commercial due diligence on an organizer of executive events. The due diligence validated the value proposition of the business and the acquisition continued as planned.

For a portfolio company of a private equity firm in the manufacturing industry, led the development of a divestiture strategy for a business unit performing below cost of capital. The project resulted in the sale of a $58M business unit.

For a global provider of information-based solutions to the legal industry, participated in the development of an integrated software, content, and service strategy for non-legal information assets. The project resulted in
the creation of a new $60M business unit.

For a global provider of information-based solutions to the legal industry, participated in the development of a strategy to migrate activities to lower-cost offshore locations. The project resulted in annual savings of $20M.

For the Spanish subsidiary of a global provider of information-based solutions to the legal industry, led comprehensive profit improvement programs, including operational improvement / cost reduction, sales optimization, and development of a new pricing strategy. The project resulted in dramatic increases in operating margins from 2.5% to 20% in three years.

For a global provider of information-based solutions to the legal industry, participated in the development of the strategy to negotiate a partnership with a leading competitor in a large subsegment of the business.
Negotiations were successful but the partnership was not completed.

For a global provider of information-based solutions to the legal industry, participated in a usability study designed to identify improvement opportunities for their flagship product. The project resulted in drastic increases in customer satisfaction and an expected revenue impact of $13M per year.

For a global provider of information-based solutions to the legal industry, led the development of a new pricing strategy for their flagship product. The project resulted in an improved pricing methodology with projected revenue increases of 5-7% per year.

For the Australian subsidiary of a global provider of information-based solutions to the legal industry, led comprehensive profit improvement programs, including operational improvement / cost reduction, sales optimization, and development of a new pricing strategy. The project resulted in projected increases in operating margins from 18.4% to 24.1% in five years.

For a global provider of information-based solutions to the legal industry, participated in the commercial due diligence of a $45M company in a fast-growing and nascent industry. The due diligence validated the value proposition of the business and the acquisition continued as planned.

For a global provider of information-based solutions to the legal industry, led the analysis of the strategic implications and potential alternatives of entering a contiguous subsegment of the market. The project uncovered strategic risks and the company cancelled plans to enter this new market.

For a global publisher of textbooks, led the development of a strategy to minimize the negative impact of the exploding online used textbook market. The project resulted in the creation of an online peer-to-peer store for
used textbooks.

For a global provider of information-based solutions to the legal industry, led the development of a strategy to increase market share on the professional directories market. The project identified a new market and resulted in the creation of a new business unit with expected revenues of $50M in two years.

For a global provider of information-based solutions to the legal industry, led the development of a strategy to enter the legal research services market. The project resulted in the creation of a new department with projected annual revenues of $3M-$5M.

For a global provider of information-based solutions to the legal industry, led the development of a strategy to optimize product training activities to drive usage. The project resulted in a series of recommendations to improve training that would be piloted before full implementation.

For a global provider of information-based solutions to the legal industry, led the development of an integrated software, content, and service strategy for a new line of products. The project resulted in a strategy to develop a completely inexistent market at the time. The new product line is performing according to plan and expected to generate $50M-$100M in three years.

For a global provider of information-based solutions to the legal industry, led the development of a strategy for a new line of products to address librarians’ unmet workflow needs. The project resulted in the creation of initiatives to enter a potential $45M market.