General manager - director of sales - director of revenue

Mig*** ***** (XX años)
Director of Revenue Management en Grand Hyatt Playa de Carmen
Universidad Tecnologica de México
San Pedro Tlaquepaque,
Jalisco
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Experiencia
Director of Revenue Management
Grand Hyatt Playa de Carmen
ene 2019 - ene 2021
Leader of a reservations and revenue team composed of 4 members.
Research of market trends and demand analysis.
Creation of sales and promotion strategies along with sales team.
Price strategy and management of public, groups, contracted and wholesaler rates. Inventory control and maximization.
In charge of transient segments: brand.com; OTAs, special offers/packages, overseeing luxury and wholesaler segments.
OTA's management: Main contact, contracts, rates, offers and inventory.
Preparation and presentation of the annual rooms sales budget.
Weekly/monthly rooms forecast preparation and review. Analysis of market segmentation.
Trainer of reservations and front desk teams.
Review and analysis of STAR reports.
Meetings with owners, asset management team and Hyatt's corporate team.
Achievements:
RPI Growth +9.8% 2019 vs 2018 with a better rooms profit by improving ARI16.6% YOY. Brand.com direct channel contribution mix growth from 16% to 23%.
Fornova (Rate Parity Score) growth from 52/100 to 86/100.
Expedia FY 2020 #7 Seller Riviera Maya / Playa del Carmen / Tulum
Expedia Q4 2020 #1 Seller Riviera Maya/Playa del Carmen EP Plan
Senior Manager Revenue Management
Sr. Regis Punta Mita
jul 2018 - ene 2019
Manager of a Reservations and Revenue team formed by 4 members.
In-property leader in the brand transition from Starwood to Marriott.
Successful implementation and training of the team into the new Marriott systems. Implementation of the new sell strategy according to new Guidelines.
Waiter
Grand & Club Suites Marival Nuevo Vallarta
ene 2015 - ene 2018

          
          
Reservations and Revenue Manager
Aloft Guadalajara
oct 2013 - abr 2015
Pre-opening staff member.
Establishment of the price strategy for the new property.
Set-up of RMS, GDS, OTAs and brand.com content.
Initial set-up of the PMS (Opera).
Preparation and presentation of the annual rooms sales budget. Social media content manager.
Achievements:
Successful opening of the property.
Successful positioning of the property within the market, to compete for the fair share in the very first days of the opening.
Night Manager
The Westin Guadalajara
ago 2011 - oct 2013
Night audit process
Guest check-in and check-out.
Supervision of all the hotel staff.
Complaints handling and resolution.
Control and resolution of overbooking.
Review and control of group rooming list and master accounts.
Rates review.
Preparation of shift reports: Guests in house, rate overrides and inconsistencies in the system.
Front Desk / Night Audit
Hampton Inn by Hilton Guadalajara Aeropuerto
feb 2011 - ago 2011

          
          
Room Service
Hilton Guadalajara
feb 2008 - feb 2011

          
        
Formación
Master of Business Administration
Universidad Tecnologica de México
may 2017 - jul 2019

          
          
English TOEFL Level
IMAC
ene 2011 - ene 2013

          
          
Bachelor in Tourism
Universidad de Guadalajara
ago 2006 - ene 2010

          
        
Idiomas
English - Professional
Otros datos
Training - Systems
PROFESSIONAL TRAINING AND CONFERENCES
Hyatt Prio Group Forecasting Chicago Athletic Association, Ilinois, USA
May 20 - 23, 2019
Marriott High Performance Pricing JW Marriott, Mexico City, Mexico
August 6 - 9, 2018
May 2017 — Jul 2019 August 2006 — January 2010 2011 — 2013
Starwood Revenue Optimization System (ROS) Advance User Training The Westin Resort & SPA Cancun, Quintana Roo, Mexico
June 20 - 23, 2016
Starwood Americas Leadership Conference
Sheraton Denver Downtown, Colorado, USA
February 16 - 19, 2016
Starwood Revenue Plan Training
Sheraton Puerto Rico Hotel & Casino, San Juan Puerto Rico, USA
August 3-7, 2015
Starwood Revenue Optimization System (ROS) Hub Training Sheraton Maria Isabel, Mexico City, Mexico
May 31 - June 5, 2015
Starwood Revenue Optimization System (ROS) Hub Training Sheraton Suites Fort Lauderdale, Florida, USA
March 2-6, 2015
SPG Starwood Preferred Guest Preferences
The Westin Puerto Vallarta, Jalisco, Mexico
August 26, 2014
Starwood Rational & Dynamic Pricing (RDP) HUB Training Sheraton Maria Isabel, Mexico City, Mexico
March 18-22, 2014
 Miguel Angel Martinez Bautista 3

SYSTEMS
Microsoft Windows.
MacOS.
Microsoft Office (Advanced Excel Skills)
OnQ PMS by Hilton.
Opera PMS.
Prio Revenue Management System (Hyatt)
Siteminder
Starwood Revenue Optimization System (ROS) Travelclick Demand 360, Agency 360, Rate 360, EZYield. Ubuntu, Linux

CRISIS MANAGEMENT
Development and application of action and recovery plans during the following events:
2020 - COVID-19 Pandemic
2020 - Zeta Hurricane
2020 - Hurricane Delta Hurricane 2018 - Hurricane Willa
2015 - Hurricane Patricia Hurricane