PRODUCT MARKETING SPECIALIST

Working Location.
MASSACHUSETTS, WESTBOROUGH   Workplace Flexibility.
Hybrid Are you looking for a company that cares about people’s lives and health, including yours? Let’s inspire healthier lives, together.
Olympus, a leading medical technology company, has focused on making people’s lives better for over 100 years.
Our Purpose is to make people’s lives healthier, safer, and more fulfilling.
Our Core Values are reflected in all we do.
Integrity – Empathy – Agility – Unity – Long-Term View   We deliver on our purpose and our core values by staying True to Life.
Job Description The Product Marketing Specialist, Urology will report directly to the Director of Marketing (Stone Devices & Lithotripsy).
This role will be responsible for all aspects of the product life cycle including.
upstream input to new product development, new product launch and managing the post launch business.
As part of the marketing team, the Product Marketing Specialist will participate in the development of annual and strategic marketing and business plans, develop and execute marketing and sales programs to achieve revenue and income targets, and interface with customers, sales representatives, and in-house stakeholders in support of the business.
Job Duties Participate in the development of long and short-term marketing strategies and plans to increase revenue, maximize profit and grow/maintain market share.
Manage the Urology Stone portfolio including Access Sheaths, Guidewires, Balloons, Retrieval devices, Stents and the ShockPulse Dual Action Lithotripsy device.
Support the development of annual and long-term corporate strategic plans.
Provide input to R&D during product review meetings, share customer needs and market trends, provide feedback on new product prototypes and create product forecasts.
Create the value proposition positioning statement, key messages and sales representative talk tracks for products they support.
Create sales collateral including product brochures, technical reports, advertising, videos, case reports, clinical papers, and sales training materials.
Responsible for new product launches and maintenance of their existing product portfolio.
Develop the launch strategy and lead the internal launch team to ensure successful product launch is on schedule and within budget.
Track and evaluate product performance and sales results post launch including.
Product performance and customer feedback through field visits and cadence calls.
Evaluate product positioning and messaging for revisions and updates.
Share best-selling practices with sales organization and R&D.
Monitor and evaluate competitive response to new product introduction and existing products.
Manage key HCP (healthcare professional) relationships in compliance with Olympus code of ethics and compliance guidelines.
Act as the product and procedure expert to drive large account conversions.
Organize and lead sessions during the National Sales Meeting to ensure the field sales organization is fully trained on the product and prepared to execute product level strategies.
Organize and prepare for critical Urology tradeshows to highlight Olympus products including AUA and regional shows as requested.
Meet with HCPs to understand trends and obtain product feedback Assess competitor activities and how to position Olympus for success.
Perform other related duties as assigned.
Job Requirements Required.
BA/BS in Marketing or related field is required.
Ability to interact with field personnel management and customers.
Individual must possess a high degree of self-reliance, initiative, and creativity.
Ability to interpret trends and data translating the information into actions and improvements.
Must be willing to travel (domestic and international) as required (generally %).
Work flexible hours as required   Preferred.
Minimum of 1-2 years of industry experience in sales/marketing/commercial execution is preferred.
Experience in healthcare and/or medical devices is preferred  Experience in developing and managing physician / surgeon KOLs is preferred  Project Management experience is preferred  Excellent written and verbal communication as well as interpersonal skills at all levels.
Strong communication skills both written and verbal.
Demonstrated ability to present and interact with various levels of management  Organization, analytical and problem-solving skills.
High degree of personal organization.
Why join Olympus? Here, people matter—our health, our happiness, and our lives.
Competitive salaries, annual bonus and 401(k)* with company match Comprehensive Medical, Dental, Visions coverage effective on start date 24/7 Employee Assistance Program Free virtual live and on-demand wellness classes Work-life balance supportive culture with hybrid and remote roles 12 Paid Holidays Educational Assistance Parental Leave and Adoption Assistance Volunteering and charitable donation match programs Diversity & Inclusion Programs including Colleague Affinity Networks On-Site Child Daycare, Café, Fitness Center** *US Only **Limited locations   We care about your health and financial well-being and offer the resources you need to feel vital, confident and ready for wherever life takes you.
Learn more about our benefit offerings at https://www.
lympusamerica.
om/careers/benefits-perks.
About us.
Our Medical business uses innovative capabilities in medical technology, therapeutic intervention, and precision manufacturing to help healthcare professionals deliver diagnostic, therapeutic, and minimally invasive procedures to improve clinical outcomes, reduce costs, and enhance the quality of life for patients and their safety.
Headquartered in Tokyo, Japan, Olympus employs more than employees worldwide in nearly 40 countries and regions.
Olympus Corporation of the Americas, a wholly owned subsidiary of Olympus Corporation, is headquartered in Center Valley, Pennsylvania, USA, and employs more than employees throughout locations in North and South America.
For more information, visit  www.
lympusamerica.
om.
Olympus is dedicated to building a diverse, inclusive and authentic workplace We recognize diversity in people, views and lifestyle choices and emphasize the importance of inclusion and mutual respect.
We strive to continue to foster empathy and unity in the workplace so that our employees can fully contribute and thrive.
Let’s realize your potential, together.
It is the policy of Olympus to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.
Applicants with Disabilities.
As a Federal Contractor, Olympus is committed to ensuring our hiring process is accessible to everyone.
If you need an accommodation in order to complete the application or hiring process, please contact Olympus via email at .
If your disability impairs your ability to email, you may call our HR Compliance Manager at -Olympus ().
Posting Notes.
|| United States (US) || Massachusetts (US-MA) || Westborough || Marketing