EXPERIMENTATION @ SCALE REGIONAL MANAGER\/LEAD

Experimentation @ Scale Regional Manager/Lead director   About   Essence Media c om We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture.
Our daring global network of influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth.
EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom   understands that our people are tasked with big goals.
building breakthrough growth for brands and leading with breakthrough thinking in our industry.
Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life.
Our success is down to our eclectic, diverse, and talented people.
EssenceMediacom is a place for us to grow our careers and expand our horizons.
EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all.
This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
O verview of Role.
We are seeking a highly motivated and organized   Measurement   &   Analytics Manager/Lead to join our team at   Essence Media c om   to join the Coca-Cola   team   in Latam and focus on supporting strategic TCCC initiative Experimentation @ Scale.
Experimentation at Scale   D /   AD   role is   focusing on driving   testing workstream   (E@ S)  for   TCCC across   in Latam.
In this role you will be main point of contact for Experimentation@ Scale initiative in Latam, working with global Essencemediacom Data an Experimentation team,   Latam   TCCC E@ S team   and   Latam   Essence mediacom   teams.
Key objective of the role is to lead an initiative in the region,   including.
define   key testing areas   and coordinate learning agenda with the global priorities,   streng then   local expertise in   testing and measurement, lead E@S project   in Latam   collaborating with various teams   internally and on TCCC side.
The primary role is to   co-create and   execute   learning agenda   for   TCCC   in Latam.
from ideation to execution and analytics, working alongside with analytics and   executional teams in each of the Latam markets.
Director /   Associate Director will work closely with TCCC   global Data & Measurement lead, client teams   and   local   OUs   client teams  .
Y our Impact.
CO-create and develop annual global learning   agenda; Organize and lead E@S processes on EMC side across all OUs, including tests set-up, tests tracking, measurement for E@S, learning sharing and   implementation; Develop measurement and analytics approach for E@S depending on the type of the test / hypothesis, etc.
Provide expert opinion on channel and digital media measurement solutions   specific to testing and   experimentation   to   clients & account teams; Expand E@S process beyond media in collaboration with broader WPP TCCC   teams; Collaborate with   TCCC E@S, Media and Analytics teams, broader WPP agency teams and EMC local OU   teams; Manage relationship with client’s   team; Set   (in collaboration with TCCC partner   agencies)   automation   & reporting strategy and roadmap   for E@S; Liaise with operations leads to integrate   E@ S   into   ways of working   processes.
Y our People Skills.
You should have previous experience in managing   clients and   / or multiple stakeholders inside the   organisation You know how to d rive positive collaborative interactions among key team members and client   stakeholders Should be a keen listener, that is able to interpret the needs of the   client   Y our Knowledge & Abilities.
Digital channel generalist   although focused experience in   Paid Social   (and   Programmatic)   is   desirable Focused experience in   media performance analytics and measurement Good knowledge of main testing & measurement techniques.
Match Market tests, A /B testing, Brand Lift studies Have worked with Media Mix Modelling partners and/or can understand the impact of different attribution models   is also a positive Willingness to learn new tools, frameworks and   channels Understanding of the fundamentals of marketing and   performance   media, client management,   and team dynamics An excel pro with the ability to quickly identify trends, issues,   anomalies     Y our qualifications.
Bachelor’s Degree or Apprenticeship in   a   relevant area   preferred 4+ years’ experience in   Digital   Media   and / or Media analytics Experience in working with   media platforms (Meta, DV 360, etc)   and   martech   tools such as Google Analytics, Adobe,   Appsflyer   - if not with the tools but at least should be able to sketch the usability of these tools.
Sounds good? We’d love to hear from you!