Sr. product manager - payments

Business development, client relations, project management coordination, and day-to-day operations of assigned commercial
accounts. Assist the business development team by vetting business development opportunities.

•Lead Marketing Online team in executing account strategies. Maintain positive ongoing client relations with key management
from partner companies and their supporting staff.
•Monitoring performance, tracking of day to day operations and maintenance related to sales, marketing, technology,
accounting, customer service, and product support.
•Serve as the liaison with U.S. internal departments to facilitate client´s requests and troubleshoot in a timely manner.
•Work with LATAM Director any account, product, or operational challenges, escalate internally and account issues, and
implement appropriate e-solutions.

Main achievements and project execution
•Revenue –sales Budget $1M USD. Achieve key profit results, working closely with sales and e-marketing teams.
•60% time reduction. Facilitate internal communication and collaboration on all projects and initiatives related to accounts.
•Increase 79% on-site customer support to ensure the proper usage of mutually successful products and programs

Identify and analyze clients business model, understand their needs, and wants to recommend the best managerial solution.
Collaborated with CEO´s and executives to provide business & marketing strategies to expand the company´s sales and
branding. Developed unique platforms to achieve goals and implement strategic techniques to support project needs

•P&G-LATAM. Developed loyalty, training programs, and workshops to sales team members across Colombia, Peru, Ecuador,
Panama, CostaRica, Nicaragua, creating best-practice methods, and consistent communication to strengthen product brands.
•Bodegas Santo Tomás Vineyards-Baja California. Design and coordinate TV, print, websites, and radio advertising campaigns.
•FarmaLeal, FarmAmigo, Farmacias Liverpool, Expanded brand awareness through launching new e-Commerce campaigns.
•General Motors-GOMSA. Created new advertising and loyalty campaigns for 11 local dealerships in Veracruz and Oaxaca.

Main achievements and project execution
•16% increase in sales for 18 consecutive months of P&G brands in the assigned regions.
•40 – 60% average increase in sales of Bodega Santo Tomás Vineyards during 2017-2018.
•Closed $1.3M USD worth of new business with key FarmAmigo customers (B2B), pushing sales team over the annual 2018 goal.
•Farmacias Liverpool (B2C) l obtained an income of $92,000 USD, during the first quarter of 2019, ensuring sale through generic
drugs, sold mainly in Gdl. Mty. and CDMX.
•General Motors-GOMSA, generated 11,241 qualified leads in 2013, exceeding its goal by 32%

Responsible for maximizing the company's profits and improving customer satisfaction. Recruiting, training, and managing
salespeople, researching potential markets, building relationships, networking with stakeholders and audiences, creating and
implementing marketing campaigns, and making sure sales targets are attained.

•Manage media relations, promotional activities, product launches, advertising, collateral sales, and tradeshow marketing for
assigned accounts: TELCEL, WALMART, MEDICA VRIM, GAS NATURAL, SANBORNS, COMERCIAL MEXICANA, CONDUMEX, SEARS
•Developed annual marketing - operational plan and budget creation for Club de la Salud Sanborns- MEDICA VRIM (B2C).
•Identify and develop new channels and prospecting areas to improve audience engagement.
•Created and implemented training and incentives for national sales force, also designed a rigorous training program and
produced effective presentation materials for +300 AfiCos VRIM-Inbursa

Main achievements and project execution
•Increased revenues by over $2.5M USD (2007-2010) by boosting new Digital Marketing strategies for assigned accounts.
•Achieved 34% over quota on sales and 15% over quota in partnership marketing. Club de la Salud Sanborns - MEDICA VRIM
•Improve audience engagement, investing a $3.2M USD, managing new communication strategies nationwide including TV,
direct mail, retail, kiosk, and coordinated multimodal marketing campaigns: ATL, BTL, TTL (Through the Line Mktg.)
•Boosted sales by 15%, 22%, and 35% during 2008, 2009, and 2011 respectively

Formulated and developed marketing strategies that helped grow corporate brands:
SONY, PHILLIP MORRIS, NOKIA, TOYOTA, FORD MOTOR Co., REXONA, BACARDI, NESTLÉ, SMART, MERCEDES BENZ, PFIZER.

Main achievements and project execution
•Developed marketing plan for product release with yearly projected sales of $1M USD.
•Plan and execute nationwide events and new business openings for clients, in-charge of securing locations for events,
coordinating venues, and working with production companies. Directed all promotional activities by engaging customers in
events, shows, and tours while managing online communications with third party stakeholders through social media and the
company's website.

Customer service skills are the set of behaviors you rely on when interacting with a customer. They can also be useful when following up after an initial conversation. For example, if you work as a virtual assistant for a technology company, you may need to help customers troubleshoot problems with their devices. To accomplish this, you will likely use several different skills:

Communication. You will need to be responsive in a timely manner. You will need to communicate with them in a clear, easy-to-understand way to solve the problem.
Empathy. Your interactions may begin with someone who is frustrated or unhappy. It is important that you understand and identify with the feelings of others and communicate accordingly.
Patience. Clients and customers might ask several questions, be unhappy, or ask you to repeat instructions several times. Patience is important to keep the conversation on track, remain personable, and provide a positive experience.
Technical knowledge. To effectively solve problems, you will likely need to know a bit of technical or industry knowledge to help them resolve the issue at hand.
After your conversation, you will likely use active listening skills to record action items and complete any follow-up tasks. Effectively working with others will require different skills to help create an effective solution for everyone. You can also easily apply skills like these to situations with colleagues, as well

Global Marketing offers undergraduate students the opportunity to explore a different field, pursue an interest or complement their major with a similar field of study. Students who select this minor will enhance their abilities to function in a variety of roles in the field, including marketing management or communication management.

The Marketing Track emphasizes the conceptual understanding and development of professional skills essential to marketing-oriented careers in such fields as e-commerce, advertising, public relations, product and service management, retail management, international marketing, marketing research, and sales management. Consideration is given to the roles of marketing in a global economy, in our society, and within both profit and not-for-profit organizations. The study of marketing includes human behavior, communication, entrepreneurship, problem-solving, technological innovation, ethics, and environmentalism. For non-business majors, the study of marketing provides a perspective of how organizations can satisfy the needs of their constituencies.