Marketing

Higher Education Private School, +90 years, 11 Campus, Bachelors, Posgraduate programs, 15K students, 159K alumni.
- Manager of a Marketing team of 30 people in the areas of Marketing Communications, Digital Marketing, Marketing Research, Public Relations and Events for all the school objectives, including: branding, promotion, recruitment, school affairs, international programs, entrepreneurship, alumni, fundraising.
- Developed all brand new image for the different programs.
- Restructured the Marketing team and processes to meet the business objectives.

- Sr. Account Manager for loyalty programs of AMEX (Membership Rewards), Interjet (Airline) and Travel Impressions (Travel Agency)
- Managed Big Data transforming it into digital strategies with segmented campaigns to increase spend and points usage - Strategic alliances with Partners of the PAYBACK coalition
- Achieved duplicating tthe incentivized sales of the clients with the loyalty program

Business Development Manager - February 2016 - February 2017
- Account Manager for HSBC México. Responsible for the entire bank relationship
- Relaunched a Premium Product with enhanced benefits for Premier segment: Uber, Boingo, LoungeKey, Contactless
- Implemented Mastercard local switch for the bank and SamsungPay
- Launched a new credit card
- Led a 5% growth in the account in 6 months
- Implemented spend, activation and digital acquisition campaigns, changed the customer journey for World Elite clients
Leader Direct Marketing MasterCard Advisors, Mexico and Central America - August 2014 - January 2016
MasterCard Advisors, the professional services division of Mastercard focused on consulting for business partners
- Led teams for the execution of high quality consulting projects in Mexico and Latin America (4 projects at the same time on average) on topics such as: segmentation and definition of action plans for card portfolios, benchmarking of the performance of card portfolios, redefinition of commercialization strategy, product life cycle strategy, debit usage, retention analysis, digital acquisition and processes recommendations
- Developed project opportunities achieving a 35% growth in Managed Services revenue from 2014 to 2015 - Created turnkey solutions: retention analysis, sales optimization and no cash strategies
- Implemented innovative solutions: social media campaigns, digital welcome kit, digital communication

General Cable, Fortune’s 500, cable manufacturer, copper, aluminum, designed for construction, renewables, communications, industrial, oil and gas and specialty segments
- Project Leader of Latin American initiatives with direct report to the headquarters in Atlanta and Kentucky
- Unification of the Company's image throughout the region and in different channels (Point of Purchase materials, Sales Force Tools, Tradeshows, Webpage)
- Digital launches and optimization; Search Engine Optimization (SEO), Search Engine Marketing (SEM), Apps, Mobile. - First Annual Marketing Plan Creation in the Company (Media advertising, product launches and publicity)
- Strong relationship with distributors, partnerships and strategic alliances with other companies of the electric industry
- Public Relations strategies, lobbying and achieveing to be part of the Mexican Association CANAME

- Responsible of marketing 360° and product development for more than 10 financial products
- Creation and supervision of successful campaigns and promotions analyzed through P&L’s, generating profits of more than 50% and increasing 7% the number of Premier clients
- Media planning with Advertising strategies, Above the Line, Below the Line and Digital
- Material innovation, internal and external client direct communication for more than 1,500 branches and 5,600 ATM’s (Trademarketing)
- Client focused leading to change the card statement and product processes (sales forms, welcome kits)
- Client Segmentation, uses and habits knowledge, Premier client’s specialist
- Development of new web-based tools (retirement fund calculator, AFORE), Internet campaigns and Social Media (Facebook), Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Launched the first Facebook Campaign for HSBC Mexico.
- New direct channel development (Internet). Creation of calculators, usability tests
- Strategic alliances with governmental organizations and consumer products companies (Banco de México, Volvo, Mini Cooper, Motorola, Mattel, Warner Music, Sony Music)
- Public Relations strategies, media and sponsorship relations
- Marketing Research, consumer analysis, product, pricing and client satisfaction
- Loyalty, Retention and Optimization programs execution through all channels (including call center, merchants)
- Green initiatives, helping civil organizations like ProBosque de Chapultepec
- Training materials, internal communication campaigns f>or more than 18,000 employees

- Product launch and retention campaign for Lobo, F150 and F250: Advertising (Above the line and Below the Line), Promotion, Pricing, POP materials, internal communications
- Creation and implementation of sales and pricing strategies, distributors negotiation, which maintained Mexico’s plant open up to date (Cuautitlán Izcalli)
- Direct communications materials, loyalty and retention campaigns
- Global Marketing Research for a new vehicle, worked with the headquarters for the creation of a new vehicle (Edge)
- Web redesign, creation of the first personalization tool in Mexico

Diploma for online business strategies 

Course for Leadership

Study Abroad program for a minor in Psychology

Marketing Bachelor with a minor in Psychology