Gerente general hotel / director de ventas hotel

Mexican company that operates, manages and commercializes the Soul of independent hotels, family, real estate developments and quality vacation spaces through an "in house" or leasing operation model, providing the experience of large hotel companies in operational areas, financial, human and commercial resources.

https://www.linkedin.com/in/aaronviverosherrera

5 stars all inclusive beachfront resorts in Mexico, servicing the international traveler with more than 1000 rooms. Mastering peak leadership performance, sales productivity and strategy, management of domestic sales (meetings, incentives, groups, corporate, wholesale). In charge of sales team (Guadalajara & Ciudad de México's office).

Our portfolio:
The Westin Cozumel
Crown Paradise Club Puerto Vallarta
Crown Paradise Golden Puerto Vallarta
Crown Paradise Club Cancún
Vista Playa de Oro Manzanillo
Vista Express Morelia
Suites Futura Guadalajara

CORE WORK ACTIVITIES
	Work with sales team to ensure understanding of sales strategy and effective implementation of this strategy for the segment.
	Assist with the development and implementation of promotions.
	Providing support and coaching for team members to drive high levels of performance, job satisfaction, and personal growth. 
	Participate in sales calls with members of sales team to acquire new business and/or close on business.
	Review sales guest satisfaction results to identify areas of improvement.
	Train and empower sales team members to exercise good judgment to make profitable business decisions and provide excellent customer service.
	Observe service behaviors of peers and provides feedback to individuals.
	Participate in and practices daily service basics of the brand.
	Develop and manages relationships with key stakeholders, both internal and external.
	Attend customer events, trade shows and sales missions to maintain, build or develop key relationships with customers.
	Create and develop special events and sales blitzes to showcase the hotel to potential clients.
	Survey, review and analyze competition on monthly basis, market trends, customer needs and comments in order to be proactive and adapt with business intelligence.

5 stars all inclusive beachfront resorts in Mexico, servicing the international traveler with more than 1000 rooms.
	Analyze competitive performance through the use of market share tools and make recommendations to each hotel.
	Analyze reports and available information, review the comp set, pricing strategy and levels according to occupancy and demand in order to keep abreast of market trends and set correct market segmentation, pricing & inventory management, OTA rates and promotions setup.
	Develop and implement with the Director of Sales, trading desk strategies in order to achieve and maintain products leadership and increase the hotel's RevPAR.
	Evaluate and lead the execution of overall market business strategies through eChannel / OTA's to meet or exceed KPI metrics (targets, goals and/or strategic objectives) set by Arriva Hospitality Group leadership.
	Ensure retail price parity is executed across all booking channels.
	Evaluate the OTA’s segment, including evaluating new accounts, responsible for growing and formalizing relationships with OTAS key contacts to generate quality demand for Arriva Hospitality Group.
	Create and run online alliance and marketing program to increase the online traffic to the hotel’s reservation system.
	Responsible of booking engine, deployment and maintenance.
	Manage forecasting and budgeting.
	Responsible of rate structure management.
	Maintain close and trustworthy relationship with key stakeholders (GM, DOS and hotels owner).
	Effectively manage working relationships, team's productivity and morale despite internal or external pressures.
	PR actions.

4 stars All inclusive Hotel in Manzanillo, Colima, total 450 villas.
	Manage forecasting and budgeting.
	Analyze reports and available information, review the comp set, pricing strategy and levels according to occupancy and demand in order to keep abreast of market trends and set correct market segmentation, pricing & inventory management, OTA rates and promotions setup.
	Develop and implement with the Director of Sales, strategies that will maintain and/or increase the hotel's RevPAR.
	Evaluate the OTA’s segment, including evaluating new accounts, responsible for growing and formalizing relationships with OTAS key contacts.
	Create and run online alliance and marketing program to increase the online traffic to the hotel’s reservation system.
	Responsible of rate structure management.
	Create descriptions of products and services for the company website and keep it updated.
	Booking engine development.
	PR actions.

5 star gourmet inclusive beachfront resorts in the Mayan Riviera, servicing the international traveler, total 1958 rooms.
	Analyze competitive performance through the use of market share tools and make recommendations to each hotel.
	Manage forecasting and budgeting.
	Analyze reports and available information, review the comp set, pricing strategy and levels according to occupancy and demand in order to keep abreast of market trends and set correct market segmentation, pricing & inventory management, OTA rates and promotions setup.
	Develop and implement with the Director of Sales, strategies that will maintain and/or increase the hotel's RevPAR.
	Evaluate and execute eChannel / online travel agent strategy.
	Ensure retail price parity is executed across all booking channels.
	Evaluate the OTA’s segment, including evaluating new accounts, responsible for growing and formalizing relationships with OTAS key contacts.
	Create and run online alliance and marketing program to increase the online traffic to the hotel’s reservation system.
	Responsible of rate structure management.
	PR actions.
	Create descriptions of products and services for the company website and keep it updated.
	Booking engine development.

5 stars all inclusive beachfront resorts throughout México, servicing the international traveler, total 5449 rooms.
	Prepare and organize website marketing materials including product descriptions and optimizing content for search engine criteria.
	Manage travel agency portfolio extranets.
	Responsible of prepare sales reports, benchmarkings and statistics.

Wholesaler that are involved in planning, development and promotion of Mexican tourism products mainly, employed by tour or transportation companies, resorts or attractions. 
	Performed a variety of managerial tasks including: sales, marketing, booking and operations.
	Create product packages based on assessment of customers or potential customers' needs.
	Responsible for sending e-mail blasts every week with promotional offers.
	Staff supervisor to ensure adherence to quality standards, deadlines, and company procedures.

https://www.linkedin.com/in/aaronviverosherrera