Ceo / exec. director / president company name tla international services

HQ Realty International Group, 	Madrid-Miami 		Brokerage Consultancy Development			
VP of Business Development										(05/2012 – Present)

I worked with HQ Realty to unlock client’s true potential, while optimizing their performance and helping to achieve their goals. Managing International projects, vetting international business opportunities, expanding the team and network. Growing profitable new business, contributing to the development and refinement of Company’s vision strategy. Strategizing portfolio optimization within a multi-country region in Latin America, developing & integrating market plans.
I work specifically on providing operational, brokerage, sales & marketing solutions and property management for residential, resorts and master-planned community developers across USA (from coast to coast, from Miami to Los Angeles), Latin America & the Caribbean. My primary clients are developers and investors of distinctive, luxury resort assets. The most prominent corporate clients include: The Related Group (Miami), Fortune Developments (Miami), The Villa Group Hotel & Residences, Amman Hotels in the Caribbean, the Americas and Europe, The Grove Condo Hotel in Orlando, while cross selling and creating synergy among HQ Realty offices in Madrid, Miami, Houston and Buenos Aires.
•	Formulation of projects marketing and sales strategies including product pricing and selling incentives.
•	Create long term value in the Project Real Estate resale’s brokerage business.
•	Outreach with area realtors and management of cooperative realtor programs.
•	Work with outside vendors to design and/or produce promotional material and advertising campaigns for print and the Web, and work in all aspects of marketing and branding of the company and their products.
•	Works with sales manager(s) to coordinate the sales and closing process for assigned geography, leveraging international, national and local resources (Marketing, Communications, Merchandising, and Mortgage Operations).
•	Provide thoughtful, provocative and strategic counsel and ideas to senior leadership, helping the business to be a step ahead of where the organization needs to be from a digital marketing and PR/communications lens.
•	Act as a resource to senior leadership and functional teams by developing tools, templates, resources and communications that can be used with prospects to grow the business.
•	Build and manage a best-in-class marketing team in a fast-paced environment, fostering a nimble and continuous sense of urgency. Establish motivating objectives for team members that align with company objectives.
•	Drive a smart strategy and optimize marketing spend through measurable performance and success metrics.

The GROVE & Residences (Condo Hotel) 	Orlando		Real Estate Hotel - Resort	
VP of Sales & Marketing - HQ Realty Consultancy							(06/16 – 06/19)
I have the skills and a wealth of experience to understand and develop people and organizations. I provide counsel to senior leadership in implementing marketing and sales initiatives that appropriately reflect The Grove Resort Spa and Residence’s goals transforming the organization from the old-school approach of “marketing by gut” to data-driven decision-making. My business-savvy and well- rounded leader capabilities serve as a centralized resource across markets, providing guidance and tools for the business to more effectively think globally and act locally. I coordinate marketing efforts with other marketing leaders in divisions outside of investment properties and construction.
•	Design, implement, and manage sales forecasting, planning, and budgeting processes.
•	Establish sales strategy across products and services. Analyze sales data to identify success and identify areas of opportunity
•	Works with outside consultations to conduct thorough market research to keep current on market conditions/opportunities.
•	Identify opportunities for sales process improvement for the different products and services.
•	Establish reporting and monitoring tools and systems for sales. Train and supports those responsible for sales.
•	Develop sales guidelines and policies for the different products and services
•	Represents the company in various industry, civic and other public relations endeavors.
•	Continually monitors opportunities to adjust sales prices at elevation level, at a pace that provides the right balance between maximizing profit while maintaining acceptable sales velocities.
•	Translate business priorities into marketing strategies and opportunities, partnering with cross-functional and geographically dispersed teams to achieve financial and strategic goals.
•	Oversee and coordinate all marketing, communications and public relations efforts for the business.

BELT Metal Art, Colombia – USA		Miami		Metal Operation - Construction				
Dir. of Operations, USA - HQ Realty Consultancy							(06/14 – 05/16)
Passion for Art, Design, Architecture & Luxury is combined with Belt’s deepest belief that Every Dream is Possible. Belt strives to interpret, translate and materialize clients’ dreams into breathtaking metal art pieces that enhance the beauty of architecture and the design of any project. Extraordinary work is hand made in Colombia where the company has a large team of trained artisans that use ancient techniques with great artistic value.
•	Participate in the startup process and landing the business in SFL. Increase efficiencies through process optimization   
•	Creating a business plan, marketing plan and sales plan to outreach audiences and business units, (architects, interior designers, builders, contractors, owner’s rep, buyers, and implement a sales team.
•	Responsible for the overall look and feel of marketing materials and social media.
•	Develop Roadmap and OKRs. Create new hire training program and territory distribution.
•	Recruiting and training new sales forces / designers

TUI Lifestyle International Design, 		Miami		Furniture Operation – Interior Design 		
Dir. of Operations, USA - HQ Realty Consultancy							(06/12 – 05/14)
Tui Lifestyle translates Tui Pranich’s high-design ideas into a dream home at a moment’s notice. A unique home furnishing concept
–	affordable high-style room packages assembled and delivered within 72 hours turn-key packages.
•	Work cross functionally with counterparts in sales, engineering, finance and warehouse operations to
create and implement processes and systems to improve the end-to-end home 72 hours interior design process.
•	Evaluate incoming projects and assign designers
•	Create playbook for designer recruiting, illustrating best outlets for hiring designers
•	Determine performance criteria and review every design project.

RESORTCOM International Mexico		San Diego 	Real Estate Hotel/Resorts
Dir. Corporate of Sales & Marketing									(04/08 – 04/12)
Worked with TVG - Villa La Estancia to develop combined corporate sales and marketing for the hotels and fractional full ownership residences and Timeshare in Nuevo Vallarta, Los Cabos and strategize the plan for the new openings in Cancun and Loreto.
•	Reported directly to the shareholders required excellent business instincts, strong interpersonal skills, persuasiveness, influencing skills and multidiscipline exposure.
•	Responsible for developing the budget and business plan for all properties in the region
•	Overviewed marketing /sales teams in all destinations traveling extensively within Mexico and USA.
•	Set up Sales center and selection of Brokers and exclusives
•	Represented the company as a spokesperson at industry conferences and serve as their representative doing brand awareness for PR Events including television and all mass media.
•	Oversight of owner maintenance and loyalty programs designed to full hotels and minimize cancellation of contracts in escrow, increase referrals and increase owner satisfaction and goodwill
•	Design, preparation and maintenance of records and reports regarding sales volume, sales production, trends and other such reports which may be requested by management.
•	Participating as one of the project’s managers in building the quality, compatibility, effectiveness and sprit of the Project Team compliance with all governmental real estate regulations and procedures.
•	Develop a transitional plan to sell real estate and time share, both upgrades and hotel rooms
•	Open a Resale line fully handled and controlled by the developer.
•	Create a new website for the hotel and residences, optimize searching and integrate systems with Lasso.
•	Generate and interactive fractional presentation to empower sales on this product.

STARWOOD - W Hotel and Residences, 	Los Angeles 	Real Estate Hotel
VP of Marketing & Sales	03/07 – 03/08
Joined Gatehouse Capital, national real estate investment and development firm based in Dallas, Texas, as VP of Sales & Marketing to build International awareness for the Hotel W Hollywood Residences in Los Angeles California, a new upscale luxury development, that caters to both Hollywood-based royalty and international jet-setters. Located at the historic intersection of Hollywood and Vine Street W Hollywood is at the center of the Hollywood renaissance and has the distinction of being the first branded residences in L.A. to provide hotel, retail and luxury for-sale space
•	Worked with a team of professionals specializing in the needs of new homebuilders, hotel operators, guests and developers.
•	By partnering with industry leaders and visionaries throughout its collective team, I helped Gatehouse to revalidate its core mission to deliver extraordinary developments in every sense, beginning with economic return.
•	Responsible for all the marketing, advertising, works with price amendments and sets up the prices for the units.
•	Coordinate outside sales office activities and setting up the Sales center. Helps with Floor layouts.

The RELATED Group International, 		Miami		Real Estate Developer Residential Hotels
Director of Sales & Marketing	01/03 – 02/07
Joined Related to develop corporate sales and marketing efforts to go international and oversee all sales activities, create strategic alliances with top brokerage firms in the region where Related is developing projects, and having an active role in all phases of the sales process including the handling of upscale clientele like The Slim family.
•	Related new projects in Mexico (Pto Vallarta), W Acapulco, Zihuantanejo, Los Cabos and Cancun) in Panama (W Hotel) in Colombia (Icon Cartagena) in Argentina (Torres del Plata) in Uruguay (Laguna Escondida) and The Light House - Bahamas.
•	Worked in the creation of an in-house broker FRIS, join venture between Fortune and Related to manage sales, hire and lead of sales agents for every project, and manage the international business with one consistent voice.
•	Traveled internationally very extensively. I attended expos and organized events. I reported directly to the President of Related International and I worked on extending the network of brokers, doing brand awareness and opening new markets.
•	Collaborate with designers & architects during the design/construction phases and on creation of sales and model residences.

CB RICHARD ELLIS, Miami - 			LATAM 		Real Estate Commercial
Director of Expansion Regional	04/98 – 12/02
Develop CBRE brand awareness in Latin America and The Caribbean providing successful real estate solution services to national, international corporate accounts and new customers.\Responsible for the development of sales & marketing plans along with the regional marketing managers for their markets.
•	Develop a Residential business line inside CBRE, traditional commercial real estate company, and close agreements with leader developers to commercialize residential products in Europe.
•	Working in global companies such as CB Richard Ellis Latin America and manage customers with international locations and global expansion plans, have forged me in the market for corporate real estate and international activities related to this industry. Managing portfolio of international companies. BBVA, Itau, Citibank, Telefonica.

RMB Design Solutions, USA - Mexico - Spain – Argentina 	Architecture Retail Expos
Country Manager- Operations, USA	02/96 – 03/98
Co-founder of RMB back in 1995 together with a group of architects recently graduated working mainly in retail design, office design, and interior design specialized in design, building and assembling booths, stores and exhibition systems.
Expands business to international limits with offices in Argentina, Mexico, Miami and Madrid providing integral design solutions for the wants and needs of high-end clientele and highly recognized corporations. RMB specializes in retail, expos and marketing for stores (Cheeky, Boating, Gazebo, Freddo), Showroom / Offices; Nestle, Ray ban, Mc Donald’s, Luxottica) and point of sales: (Armani, Estee Lauder, Lancôme, HP) among others.
•	Expanding business in Mexico and USA with more than 5 million Sqft on retail stores internationally.
•	Manage all the retail architecture activities among specific countries of the Latam & South East USA region, aligned to global