NORTH AMERICA REGIONAL EMPLOYER BRANDING MANAGER

Project description Employer Branding Regional Manager is responsible for support and execution of strategic and tactical marketing plans on the local market Responsibilities -tProvide input for planning and high-quality execution of the employer branding (EB) and communication strategy in the dedicated regionn-tConstant analysis of local brand equity and propose measures and ideas for continuous improvement of Company's positive image on the local market, increasing brand awareness and supporting Employer Branding activitiesn-tSupervision and follow up of the EB budget allocated to the region and monitoring the successive updating and revision phasesn-tExecute EB, media and communication campaigns in the local region following the global standardsn-tCooperation with business partners (marketing agencies, graphic designers), n-tClose cooperation with other departments of the Company in marketing campaigns planning and implementation n-tWorking on EB events in order to increase candidates', employees' and clients' loyalty towards the Companyn-tInternal & external relations and campaign management, collateral creation of brochures and other company materials, competition analysisn-tProduce reports to monitor resultsn-tParticipation in planning and launching EB initiatives on the local market in alignment with global standards and strategyn-tPlanning and organizing events and conferencesn-tProcess internal documents flown-tCreating content for social media including internal portal SKILLS Must have Integrated marketing campaigns, marketing communications, marketing collaterals, events planning and organization Nice to have Market research, market analysis, public relations -tProvide input for planning and high-quality execution of the employer branding (EB) and communication strategy in the dedicated regionn-tConstant analysis of local brand equity and propose measures and ideas for continuous improvement of Company's positive image on the local market, increasing brand awareness and supporting Employer Branding activitiesn-tSupervision and follow up of the EB budget allocated to the region and monitoring the successive updating and revision phasesn-tExecute EB, media and communication campaigns in the local region following the global standardsn-tCooperation with business partners (marketing agencies, graphic designers), n-tClose cooperation with other departments of the Company in marketing campaigns planning and implementation n-tWorking on EB events in order to increase candidates', employees' and clients' loyalty towards the Companyn-tInternal & external relations and campaign management, collateral creation of brochures and other company materials, competition analysisn-tProduce reports to monitor resultsn-tParticipation in planning and launching EB initiatives on the local market in alignment with global standards and strategyn-tPlanning and organizing events and conferencesn-tProcess internal documents flown-tCreating content for social media including internal portal Integrated marketing campaigns, marketing communications, marketing collaterals, events planning and organization