MARKETING MANAGER

Blue Yonder Title.
Marketing Manager - LATAM Overview.
As a Marketing Manager, you will play a crucial role in driving business growth for Blue Yonder in the LATAM region, by working closely with our VP, Global Retail Marketing to develop a Marketing strategy across LATAM regions aligned to overall sales and growth priorities.
This role is also responsible in implementing a wide range of marketing tactics including events, webinars, email marketing, paid digital, content syndication, and other strategies to generate a strong pipeline for our sales team.
You will collaborate across various stakeholders; including industry, product marketing, business development and sales teams to align on the end-to-end components of integrated demand generation programs and ensure execution across multiple channels.
Scope.
Working cross-functionally with the marketing, sales, business development, industry strategy, product marketing, and product management team, you will implement and track compelling go-to-market plans that drive pipeline, revenue, and new business for Latin America.
The role scope is for LATAM with a focus across the Retail industry.
What you will do.
Collaborate with key stakeholders to lead and execute marketing strategies tailored to the LATAM market, ensuring alignment with overall business objectives.
Develop comprehensive marketing plan for Retail - LATAM including ABM, Campaigns, and Events.
Plan, organize, and promote events and webinars in the LATAM region to engage with potential customers and partners.
Create, schedule, and manage email marketing campaigns to nurture leads, promote products/services, and maintain strong customer relationships.
Plan and execute paid digital advertising campaigns.
Execute content creation and syndication strategies to increase brand visibility and thought leadership in the region.
Implement lead generation initiatives to grow our customer base and drive sales opportunities.
Conduct market research to identify trends, competitive landscapes, and opportunities for growth in the LATAM market.
Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for optimization.
Assist in administrative tasks related to marketing activities, including budget tracking, vendor management, and coordination of marketing materials.
Learn and understand Blue Yonder’s client base, the decision-making process and how lead generation should best address and support our ideal customer profile and key sales stakeholders.
What we are looking for.
5-7 years in marketing in a variety of roles including demand generation and field marketing Fluent in English and Portuguese is a must, Spanish is a plus Prior experience working closely with the sales team, preferably within a SaaS company is highly desired Proven track record of successfully launching, managing, and tracking 1.
ew and 1.
any marketing campaigns that drive pipeline and booked revenue Proven experience in building a multi- channel marketing plan and executing marketing tactics such as events, webinars, email marketing, paid digital and content syndication.
Knowledge of best practices in B2B marketing, demand generation, marketing automation, lead conversion and nurturing programs Experience creating campaign briefs and working with a creative team to translate the vision into a creative concept A strong proponent of marketing technology and operations.
Depth of experience in project management and driving results across cross-functional teams is key.
Strong communication, interpersonal skills and executive presence, with the ability to develop positive and professional relationships with cross functional teams across domestic and international markets Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment Demonstrable experience of working in a metrics-oriented marketing environment, comfortable with analytics, metrics and working within automation tools such as Marketo, SFDC or similar Experience with marketing tools such as 6Sense, Triblio, DemandBase, etc.
is a plus Excellent project management skills Regional Travel required #LI-Remote Our Values If you want to know the heart of a company, take a look at their values.
Ours unite us.
They are what drive our success – and the success of our customers.
Does your heart beat like ours? Find out here.
Core Values Diversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of.
Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Who are we? We are a proven, passionate bunch of disruptors.
Our work is all about tapping into your potential so we can deliver the best solutions and customer experiences on the planet.
Collaboration, respect, and a great work-life balance earned us the title of \"Best Place to Work- Employees' Choice\" by Glassdoor.
Our people are smart, creative, rock stars with over 400 patents and people years of domain expertise.
What do we do? Blue Yonder is the world leader in digital supply chain and omni-channel commerce fulfillment.
Our intelligent, end-to-end platform enables retailers, manufacturers and logistics providers to seamlessly predict, pivot and fulfill customer demand.
With Blue Yonder, you can make more automated, profitable business decisions that deliver greater growth and re-imagined customer experiences.
Blue Yonder - Fulfill your Potential.
™ blueyonder.
om “Blue Yonder” is a trademark or registered trademark of Blue Yonder, Inc.
Any trade, product or service name referenced in this document using the name “Blue Yonder” is a trademark and/or property of Blue Yonder, Inc.
Blue Yonder, Inc.
N Scottsdale Rd, Ste 400 Scottsdale, AZ