CONSUMER PLANNING (TEMPORARY 12 MONTHS)

Job Description.
CONSUMER PLANNING, MEXICO - TEMPORARY ROLE (12 MONTHS) SETTING THE CONTEXT Diageo is committed to becoming the best performing, most trusted and respected consumer products company in the world.
Being passionate about our consumers and customers sits both at the heart of our values and how we will deliver our performance ambition in every country where Diageo operates.
Our role as Consumer Planners in Diageo is ‘to lead the total business with insights and data that help the business improve growth and build value brands.’ Our key partners expect us to excel at bringing to bear our outstanding skill to lead the business to make the right strategic and commercially savvy evidence-based decisions within the ever-changing context of our consumers’ and customers’ lives.
Our function is rooted in a ‘Planning’ philosophy and approach.
We have an industry-recognized track record of thought leadership beyond functional research and data expertise, strongly influencing brand-building thinking and how we do marketing at Diageo.
To achieve our ambition and realize our potential, this position must be much more than skilled research practitioners; they must be.
Bold, influential leaders who are encouraged by proactively crafting the business and future trends Deeply curious about consumers, shoppers, our brands and markets Immersed in culture and dedicated about harnessing it Innovative and creative but also intellectually rigorous in analytical thinking - an expert in both the art and the science of Planning Truly collaborative, a key teammate but an objective voice of reason An industry encouraging leader and agitator They must be able to.
Define and articulate opportunities for brand/category/market growth Uncover deep insight but also generate the implications that will drive growth Effectively influence the business to make the right consumer/shopper-led strategic and commercially savvy decisions Fuel the business with consumer/shopper-led provocations and understanding to instigate change Externally attentive - to culture, trends and market place dynamics to detect the factors that could positively or negatively impact growth Qualifications.
We are looking for a confident personality with good communication skills.
A person who takes an open and inclusive approach.
You will operate successfully in a fast moving environment, taking a constantly curious attitude.
You will have demonstrated your ability to work within a cross-functional team, as well your passion to inspire and influence others.
Expected skills standards in the consumer planning community.
brand builders, culture lovers, future shapers and value creators.
8+ years of experience in roles of strategic planning, research, insights, and brand/business strategy, with deep client experience essential, but agency experience also desirable.
Great communication skills and ability to interact with those of a variety of different backgrounds and levels of seniority, as well as different cultures and perspectives.
Strong ability to simplify the complex to ensure that our brand-building tools and frameworks are fully understood and used.
Brilliant at spotting external opportunities, simplifying them, experimenting, and working out how to apply them to the organization at scale.
Skills in data management, from a qualitative to a quantitative approach + performance results and the capacity to connect data with insights.
Worker Type.
egular Primary Location.
exico City Additional Locations.
Job Posting Start Date.
Como líder global en bebidas alcohólicas, nuestras más de 200 marcas forman parte de las celebraciones diarias en más de 180 países.
Cuál es nuestra ambición? Queremos ser una de las empresas de productos de consumo con mejores resultados y más fiables y respectadas del mundo.
Desde que Arthur Guinness alquiló una fábrica de cervezas de Dublín durante años, hace unos 250 años, nos convertimos en una empresa definida por el carácter de las personas que trabajan aquí.
Alexander Walker necesitó una gran fortaleza de carácter para convencer a los capitanes de todos los barcos en el puerto de Glasgow para transportar barriles de Johnnie Walker hasta los cuatro confines del mundo.
Nada ha cambiado.
Estamos orgullosos de ser un equipo de más de personas talentosas.
Ellos hacen que nuestras marcas emblemáticas sean cada día más fuertes en todo el mundo y nosotros les ayudamos a llegar más lejos de lo que nunca imaginaron.
De hecho, les ayudamos a orientar el desarrollo de su carrera profesional ampliando sus funciones y ofreciéndoles fantásticas oportunidades de desarrollo Diageo es un lugar donde encontrarás una gran variedad de personalidades, experiencias y perspectivas, en cualquiera de nuestras sedes mundiales.
Esto genera un entorno de trabajo estimulante y gratificante, donde todas las personas pueden florecer.