BRAND MARKETING MANAGER, MARKETPLACE SELLER MARKETING

BASIC QUALIFICATIONS - 5+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing budgets - Excellent communication skills (verbal and written / advanced English) DESCRIPTION Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be.
In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses.
Together we are building the future, one innovative product, service, and idea at a time.
Amazon Seller Marketing team is responsible for driving seller acquisition to all categories available on the marketplace.
We own both strategy and execution of Marketing channels and programs.
We are looking for a creative, results-driven Marketing Manager to drive the awareness strategy for Amazon Marketplace in Mexico, owning the branding, social and influencers activities.
This role will own our online & offline awareness marketing initiatives and channels, creating and managing campaigns to improve awareness, generate brand recall, and improve our top funnel recruitment results.
A successful candidate will need to both see the big picture, be strategic and be able/willing to execute rapidly.
The ideal candidate has proven success of creating and executing effective awareness marketing strategies across multiple channels, testing and launching new tactics, measuring results and optimizing performance over time against a clear set of measurable targets.
This role will own reporting of key content and marketing metrics to the leadership team and broader organization, partner with central marketing teams and influence with senior stakeholders.
This is a fast-moving role, requiring strong prioritization and communication skills.
Day-to-day activities will change constantly as our business grows and this person can expect to build marketing programs that reaches thousands of advertisers.
Being flexible and comfortable with ambiguity will be required for success.
The ideal candidate is able to conduct themselves autonomously, successfully manage a demanding project pipeline, and effectively communicate and foster strong relationships with the team.
Key job responsibilities • Create and execute Mexico´s marketing plan in online and offline media channels, aligned to business priorities • Manage all aspects of campaign creation.
strategy building, doc writing, planning, messaging, creative, content and design, launching, optimizing and reporting.
• Be the main point of contact and manage content creation, social media and paid media agencies, ensuring bar-raising execution.
• Conduct deep dive analyses to understand campaign performance, business impact metrics and uncover customer insight.
• Collaborate with internal and external insights teams to identify opportunities and leverage them in creating strong narratives for our audiences.
• Own the Social Media strategy in order to increase our potential audience and grow engagement with the current one through our owned channels.
• Develop seller-facing creative content to grow Top of Mind Awareness and attract potential selling partners • Own the influencer strategy for Sell with Amazon.
• Maintain a high bar for Selling Partner-facing content, and ensure campaigns are executed to the highest standard.
About the team Inclusive team culture At Amazon we embrace our differences and we are committed to furthering our culture of inclusion.
We host annual and ongoing learning experiences.
Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust Work Life Balance We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment.
We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Mentorship & Career Growth Our team is dedicated to supporting new members.
We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship.
We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.
We are open to hiring candidates to work out of one of the following locations.
Mexico City, DIF, MEX PREFERRED QUALIFICATIONS - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation - Experience managing external agencies (creative, social, content)