AUDIENCE DEV MARKETING MANAGER, LATAM, AMAZON MUSIC LATAM

DESCRIPTION Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators.
From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture.
We offer experiences that serve all listeners with our different tiers of service.
Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices.
Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.
Learn more at https://www.
mazon.
om/music.
The Amazon Music team is looking for an Audience Development marketing lead to drive campaigns across key audiences and genres.
S/he will develop cross-channel campaigns across growth, paid marketing, channel marketing, merchandising and CRM.
S/he will create audience growth strategies supported by Amazon’s Owned and Operated channels.
They will work closely with Prime Video, Twitch and Industry teams to develop the plans for these programs.
They will also work closely with brand & social, growth marketing, artist relations, artist marketing, programing, and paid media teams.
They will create new growth marketing programs, test aggressively, and scale initiatives.
Audience Development focuses on growing emerging audiences across the marketing funnel.
By designing data-driven, actionable proofs of concept, our vision is to inform the greater organization on how to acquire emerging audiences through content and product experiences that ignite fandom.
Key job responsibilities - Develop marketing plans, playbooks and campaigns for emerging audiences; focusing on growth experimentation to drive audience acquisition and first actions.
- Lead and project manage the different LATAM Audience Development (ADM) plans, leveraging existing mechanisms (GTM) to partner with local Music Industry, Global Content, Business Development, Brand and Social teams.
- Lead GTM of Big Rock cross-function initiatives.
- Develop and document key playbooks, learnings, best practices and strategies to be leveraged across global teams and to inform new programs.
- Drive growth experiments, acquisition, funnel optimization and testing plans to drive scalable results.
- Leverage data to analyze and optimize programs.
- Excellent analytical approach to identifying total addressable audience (TAM) and segmentation approach across key genres, audiences and segments.
- Own key business metrics, support in-depth business reviews and present to senior executives.
- Establish KPI and LTV metrics for emerging audience listeners, in order to drive topline audience growth (MAU, first streams, livestreams and sign-ups).
About the team Audience Development Marketing (ADM) focuses on growing emerging audiences across the marketing funnel.
We currently operate as the marketing arm of Amazon Music (AM) Big Rocks, acting as a key stakeholder across Industry, Brand Marketing, Business Development, and Consumer Product (CPT).
We also lead ADM across Media, and Entertainment (GME), partnering closely with Prime Video (PV), Audible, and Amazon Games to acquire and engage mutual audiences.
The Audience Development lead will be part of the marketing team of Amazon Music in LatAm, and will contribute to keep developing the brand and the audience in the region.
We are open to hiring candidates to work out of one of the following locations.
Mexico City, DIF, MEX BASIC QUALIFICATIONS - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels - 2+ years experience in media - 2+ years of experience marketing digital consumer products, subscription and/or entertainment services - 2+ years of mobile experience with consumer technology product or service - English level C1 or equivalent PREFERRED QUALIFICATIONS - Experience managing external partners to develop marketing programs - Experience presenting ideas to various levels of an organization to gain support for initiatives - 2+ experience in international marketing environment, discussing ideas and leading projects cross-org with multiple-level stakeholders.