Traductor bilingue

Luis Ignacio Hernández Fernández                                                                        
Ret. Bugambilias 319. La Florida-Satélite. Naucalpan, Edo. de México.			
CP 53160. Tel: 5562-9006  Móvil: 55-3717-6478.
E-mail:  luishf2508@gmail.com

                                                                1    Experience

I have successfully worked as an executive in highly developed global companies and national companies as well.

1. The Coca-Cola Export Corporation: México & Latin America Headquarters. (’79 – ’84)
    - Business Operations Representative / Business Operations Manager /Marketing Regional Manager.
 
2. Grupo Vitro: (Vitroenvases). (’85 – ’87) (Industrial marketing)
    - Marketing Manager
.
3. Grupo Fomento Queretano (Franquicia. Coca-Cola). (’94 – ’96). World’s No. One Coca-Cola Bottler in
    Quality Control.
    - Corporate Marketing Manager and Corporate Procurement Manager

4. Grupo Zapata (Former world leader in packaging). (’97 – 98) (Industrial marketing)
    - Marketing Manager / Corporate Marketing Director (México and Centro América)
 
5. Grupo Industrial Lala. (’99 – ’01) (World leader in dairy products)
    - Market Development Manager. / National Key Accounts.

6. Federación Mexicana de Tenis, A.C. (’02 – ’04)
    - Marketing Director / General Director

      					Job Performance with Added Value 

My executive performance has always added value to my employers

The Coca-Cola Export Corporation, México & LA Region. 
- Average annual sales growth 11% / Increased market share by 3.8 pts. (5 year period)
- Head and leader of the project “One-Way Containers”
- Strategist and cofounder of The Coca-Cola Export Procurement Committee. 

Grupo Vitro.
- Promotion and sale of 22 projects to manufacture and distribute beverages in one-way containers, 
  equivalent to usd $ 23.3 million within two years. 

Grupo Fomento Queretano
- Development and launching of Araceli Milk (UHT). Annual net income added usd $1.5 MM.
- Development and launching of Refresco Victoria. Pet-NR. Annual Net Income Added usd $ 3 MM.
- Export sales: Haití, Cuba, Perú and Brazil. Annual net Income Added usd $ 9.4 MM.
- Variable costs and fixed operating costs reduction by 11%.

Grupo Zapata
- Author of a Marketing Research Project to evaluate the potential of NR containers in Central America. A base
  document for decision making regarding the acquisition of a plastic containers plant in Costa Rica (NU-PAC).
- Author of Business Alliances to sale NR Containers to bottlers such as: Coca-Cola Panamco, CIMSA, and 
  FOQUE  

Grupo LALA
- Key Accounts: Sales increase: 1999 vs. 1998 = 18% // 2000 vs. 1999 = 23%
- Key Accounts: SKU increase from 32 to 63 units.
- Author of the Strategic Distribution Plan: 40 new distribution routes and 207 employees.
- Key Accounts: Increase monthly sales revenue from $32 MM MX currency to $ 50 MM MX currency


                                                          3.  Other Experiences 

Established my own company: PVC bottles for drinking water   
Hezyco, S.A. de C.V. (’87 – ’93)
    

                                                         4.  Professional Studies

 BBA Business Administration:  		Anderson Schools of Management: The University of New Mexico, 
    					Albuquerque, NM. USA. 

 English:  				ELS Language Center: Trinidad State J. College. Trinidad, Co. USA.

Computer literate:			Office, Windows, Microsoft Project, SAP, Corel Draw, others.

Continuous Learning: 			Strategic, Planning (Wharton-Seminaries) / Category Management 
 				 	and CRM / Negotiation (William Ury) / Applied Statistics for Marketing /
 					Finance for Managers / many others.
Currently: 				Mathematics.


    					5.  International Experience

- United States: 	Working experience: Western Development, Co; International Media Services UNM.
   (5 years)		(Albuquerque, New Mexico; Trinidad, Colorado; Washington, D.C.)
- Cuba			La Habana: Achieved non-alcoholic beverages export agreements.
- Costa Rica		San Jose: Central America Marketing Research: NR containers
- El Salvador		San Salvador: Participated in International Tennis Federation CA meetings.


    					6.  Current Activities

-	Kumon franchisee. 
-	Business Consultant: Business Strategy – Marketing – New Business Development. Sales strategies.

      					7.  Personals
Civil status: 			Married
Children (2):			28 y 30 years of age (female and male respectively)
Date of birth:			México, D.F. august 25th 1953.
Interests and hobbies:		My family, Business Consulting, Traveling, Bicycling, Reading.
References upon request

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