Responsable marca/marketing

On Trade channel strategy development

Vertical communication with corporative and zone managers to execute strategy

Local initiatives implementation to improve channel productivity

Development of brand activations for massive events and brand presence

Follow up of KPIs with zone management team

Trade Marketing strategy development for all distribution channels

Enabling strategy to regional teams

Definition of monthly KPIs to achieve strategy alignment and execution

Continuous improvement plans according to results

Trade marketing processes automation

Social Media management

Content generation for blog and success cases

Projects and events organization

Close deals with suppliers

Agendas and content coordinator for brand projects (New product Introduction)

Barcode generation

Cataloging of products in GS1, to register products in supermarkets

Technical sheets development for each SKU

Department budget management