Gerente/director/ventas/ mercadotecnia

•	Development and management of Marketing and Media Plan which resulted in a double-digit increase in student enrollment.
•	Planning and implementation of Marketing Insights,Trade Marketing, Social Media, Advertising, Pricing, Category Management, Key Account Manager (KAM), Quality, Business Inteligence, KPI´s,  Inside Sales, Customer Service and Budgeting activities.
•	Development of domestic suppliers to achieve savings of over 30% in the production of furniture, promotional materials, as well as customs and logistics services.
•	Development and management of a new Logistic Process, increasing the company's profit by 25%
•	Achievement of 20% in savings on contracting BackOffice services, as well as services rendered by Advertising and Public Relations Agencies
•	As Deputy Director, I was responsible for the Finance, Accounting, Administration, Legal, Human Resources, Logistics, Purchasing and Marketing functions.

•	Development and Management ot an Strategic Plan to reduce the financial burden on the Institution by optimizing the SuperISSTE store count.
•	Planning and implementation of Marketing Insights, Trade Marketing, Sales and Marketing Plans, Social Media, Pricing, Advertising, Category Management, Key Account Manager (KAM), Quality, Business Inteligence, KPI´s, Inside Sales, Customer Service, and Budgeting activities.
•	Negotiation of our lines of credit with several key providers, achieving the recovery of 7 of them.
•	Development of 17 FMCG new suppliers
•	Development and management of Commercial and Marketing plans that contributed to an 8% increase in sales.

•	Development and Management of the company's Commercial and Marketing efforts, as well as its Procedures and Controls, Designing and Management of  the company delivery  services.
•	Planning and implementation of Marketing Insights, Sales, Trade Marketing, Media and Marketing plans, Advertising, Pricing, Category Management, Key Account Manager (KAM), Inside Sales, Customer Service and Budgeting activities.
•	Development of New Markets and Accounts, establishing commercial relations with associations and commercial groups. Companies such as MOTOROLA, KODAK, VERIFONE, GEODIS, and IBM acknowledged about the company's services and registered  SMARTLOGIX as a new supplier, inviting us to several service bids

•	Management of the company's Sales and Marketing areas
•	Planning and implementation of Marketing Insights, Trade Marketing, Marketing and Media Plans, Pricing, Category Management, (KAM), Sales, Inside Sales, Customer Service, Quality, KPI´s, and Budgeting activities.
•	Achievements of a 19% increase in sales, as well as the sale of 53 new franchises.
•	Development of new distribution channels and the company’s Franchise Operation Manuals.
•	Execution of Media Plan for Radio, TV and Digital, including advertising campaigns of 3 new products launching.

•	Management of the Business Human, Financial, and Material assets.
•	Planning and implementation of Marketing Insights, Trade Marketing, Marketing and Media Plans, Commercial Strategies, Advertising, Pricing, Category Management, Key Account Manager (KAM), Sales, Inside Sales, Business Intelligence, Quality, KPI´s, Customer Service,Budgeting and  New Business Development activities.
•	Management of a 45 persons team, in 8 different locations in the country, achieving the launch of 4 new locations.
•	Reversed the financial negative 17 month-long trend of the Business Unit, tripling its contribution and reducing its operating costs by 35% by recovering accounts and developing new clients that represented about 20% of the income.

•	Responsible for Marketing, Market Intelligence, Pricing, Business Strategies, Business Development, KAM, Sales, 
Finance Reconciliations and Negotiations with clients, national and foreign railways, as well as with Trade Associations.
•	Planning and implementation of Marketing Insights, Trademarketing, Pricing, Category Management, Key Account Manager (KAM), Sales, Inside Sales, Customer Service, KPI´s, Quality, Business Intelligence and Budgeting activities.
•	Development of new accounts for more than 50 million pesos per year.
•	Responsible for achieving a Sales target of more than 1800 million pesos per year..
•	Development and implementation of a Tariff policy for bulk cargo, increasing profits by 15%.
•	Obtained a 15% increase in sales from key accounts: Kimberly Clark, Smurfit Kappa, Copamex, Sony, Cargill, La Moderna and DeAcero, among others.

•	Planning and implementation of Product Manager, Market Research, Marketing Insights, Marketing and Media Plans, Trade Marketing, Advertising, Pricing, Category Management and Key Account Manager (KAM), Inside Sales, New Products Launching, Fairs and Event Organization, New Products Development and Budgeting activities.
•	Development of market studies that resulted in the decision to launch 2 new products.
•	Management of outsourced Advertising and Public Relations Agencies.
•	OTC and Ethical Marketing and Commercial Strategies

MBA