Coordinador de relaciones institucionales

Company that offers Business Intelligence Consulting Services through the use of raw data converted into actionable meaningful intelligence information and knowledge enhancing data quality and thereby the quality of decision making enabling to drive profitable business actions that will impact directly on the organization's strategic, tactical and operational business decisions; The company also offers services of professional consulting in strategic planning, project management and development, marketing and communication services, design and execute integrated communication plans, web and graphic design, development of strategies and implementation tactics, change management strategy definition, development and implementation as well as event planning and execution. Digital Marketing, Management of all organizational communication channels as well as massive media communication strategies. 
Areas of expertise include: Definition, implementation and execution of overall business communication plans and strategies (National and Regional LATAM & CA), Corporate Communication and Identity, Organizational Culture and Climate, Effective Employee Communication methods (for all audiences and levels), Corporate Social Responsibility and Sustainability, Media and Government Relations, Targeted communications and strategies for legislative lobbying or governmental purposes and Crisis Communication plan and management. 

Head of communications and citizen in the State’s Secretary of Administration of the State of Nuevo Leon.
Work the communication strategy of social networks in coordination with the State’s Government Communication strategy as well as other mass media.
Generate and deliver high value communication for all different audiences.
Generate all communications seeking to bond, link and relate to citizens and promote active participation by establishing an open communication channel. 
Pursuit, create and schedule social media content for multiple web channels, generating understanding meaningful contents and determining the most impactful timing of release based on social data.
Design the mechanisms necessary to promote the diffusion of the activities related to the services and functions of the Secretariat.
Development of a comprehensive social media plan and calendar.
Integrate and present a concise informative media compendium on subjects of competition regarding the Secretariat and holders of its Administrative Units.          
Responsible for press release preparation. 
Evaluate the repercussion of the communication in the public opinion.
Communicate all matters regarding warnings required to be spread to the different communities.
Ensure the photographic coverage, audio and video of all the activities and programs carried out by the Administrative Units of the Secretariat

Analysis and detection of opportunities, to development of strategies and implementation of tactics, processes and actions.  Commercial strategy development and implementation (short, mid and Long term) with key Clients.
Development of strategies focused in Corporate Communication and Identity, Organizational Culture and Climate, Employee Communications, Corporate Social Responsibility, Media and Government Relations, Crisis Management, Digital Marketing and Management of all organizational communication channels and massive media communication strategies. 
Development of targeted communications and strategies for legislative, lobbying and governmental purposes. 

CONSULTING, IMPLEMENTATION AND FOLLOW-THROUGH
Diagnosis, design and effective application of media relations strategies, strategic development of the appropriate communication channels for the organization and internal communications strategies focused on organizational culture / climate and corporate identity.
Development and implementation of actionable programs, based on better practices than can be implemented immediately generating tangible changes.  Media management including coordination, and control of media agencies throughout the implementation of the marketing plan and other long term strategies. 

EVENT ORGANIZATION AND COORDINATION
From concept creation to the coordination and implementation of all kinds of events, meetings, medium to large congresses, product launches, expos and exhibitions.
Strategic coordination in Political Marketing for independent candidates. (2015 Election)

Corporate and Regulatory Affairs Manager, in charge of Corporate Image and Internal & External Communications, accountable for the development of communication strategies focused on positioning and strengthening the company’s image and protect the Company’s Reputational Assets.
Head of the company’s corporate communication strategy regarding Corporate Social Responsibility programs.
Change Management leader responsible in the development of all strategic communication to drive the global process and awareness. 
Change manager strengthening company values, vision, mission and the implementation of culture principles. Change and business transformation supporter and key driver for the organization’s culture and identity transformation strategy.
Develop Culture and Change Management Ambassadors throughout the organization.
Enable and facilitated company’s culture and change management by creating systems, techniques and tools.
Monitor the acceptance of cultural issues throughout the company.
Responsible for defining, plan and develop and coordinate the implementation of all communication strategies aimed to increase understanding of the company’s line of sight and the importance of how their performance (employees, managers and all business units) in achieving their goals contribute to the company’s result and performance.
Active leadership in developing draft materials and the creation of key messages for use in all communications providing advice, consultancy and coaching to other coworkers on the effective use of external communication to support business objectives.
Align resources to achieving the communication strategy, including all areas (staff, sales force, and factory).
Responsible of internal communication tools that enabled senior management to communicate key strategies and business goals as well as to inform executives on subjects of public domain and interest to the company. 
Coordinate, balance and align the internal and external communication strategy.
Position the company as a Socially Responsible Organization. 
Manage and implement social intelligence tools that would enable the company’s Sustainability through social actions for future growth to be in line and in harmony with the communities and in line with stakeholders expectations.
Handling of all matters related to the use the corporate image internally or externally as well as all participation on events and/or sponsorships.
Responsible for the implementation and permanent update of the company’s web page, company’s social media and management of the intranet communication systems (up date and contents).
Handled the transition, implementation and alignment of the corporative identity to the global strategy.
Key collaborator on the development of the governmental strategy by setting up a platform with key communication elements that will facilitate to establish alliances in the congress and senate, as well as providing information that will enable lobbying.  
Responsible in charge of the Social Report Process (Tool of social intelligence that through stakeholders mapping and classification identifies stakeholder’s expectations in order to determine the direction and development of governmental communication strategies as well as operations strategies and the Corporate Social Responsibility programs).
Advise and train, for the Social Reporting process executives and other senior managers on media and opinion former issues as they arise working closely with other areas of the business to influence operational strategy, behaviour and positioning of issues.
Develop materials and be prepared for risk situations and crisis management.
Contact point for the company with the recognized ethical and social auditor `Bureau Veritas Quality the International' (BVQI). 
Handling of Communication channels /Development of innovating tools in order to link and relate with key stakeholders and targeted audiences.
Public Relations person in charge of the corporative book production, organization company events and selection of corporative gifts.
Organize, coordinate and support company appearances at job and career fairs, trade shows, industry events
and other external strategic events. 

MARKETING PROJECT MANAGER
(Public Smoking  Strategy and Project for LACAR/LATAM Region)
 Responsible to manage initiate, plan, design, implement, monitor, and control Regional (LATAM & LACAR) projects working cross-functionally alongside a wide variety of company teams within the Regional market while managing projects end-to-end, including monitoring performance and reporting on outcomes.
Capacity to ensure engagement throughout all business units involved in the execution and alignment of regional projects. 
Dominate all regional project management operation phases required to successfully deliver information on project background, scope, approach, deliverables, benefits, dependencies, cost and time scales as well as key performance indicators and results.
Establish internal processes to guarantee proper functioning and efficient regional project implementation.
Cycle planning - supervise the execution of all actions required to comply with the established timings and objectives delivering the expected results.
Qualified to develop materials, launch & train teams for project implementation and execution such as contents and material for Information Packs and Videos, workshops, and manuals.
Create and deploy communication strategies and tactics, orchestrating messages and communication tools in line with company strategies and managing resources to support senior and line management in the communication process with their teams.
Coordinate media communications and develop strategies linked to local business initiatives and efforts to positively influence the business trading environment and enable the team members in subjects of relevance 
Experience in governmental relations from municipal, state and national level. Familiarize with laws and governmental restrictions on Public Smoking Nation wise and  state wise to shape the approach of the PSM strategy.
Responsible for Public Relations events.
Accountable for the development of regional communication strategies to achieve established objectives in terms                         of image and positioning.
Appointed Regional Coordinator for Latin American and Caribbean Markets setting Mexico’s case as “Best Practice” for the region.

Head of the 400 people trade marketing team on the execution in the Point Of Sales strategy.
Responsible for the establishment and development of the new Trade Marketing department for all channels and categories in Procter & Gamble’s color division.
Active involvement in redesigning the trade marketing and sales force structure, value proposal and compensation schemes, tailored to specific channels, improving efficiency and effectiveness, improving sales, market share and customer satisfaction. 
Create new roles and service standard through our trade marketing force granting a space for each category in every relevant channel nationwide. 
Skilled to solve key issues based on strong analysis, strategy definition and effective implementation of tactics to tackle opportunities.
Development of retail incentive program for wholesalers, increasing loyalty and continuous purchasing, blocking competitors and building a sustainable base to work on brand building with customers and consumers. 

Responsible of the development of new and differentiated merchandising materials, improving brand and product exhibition at point of sales, accelerating inventory rotation.  
Work in conjunction with key accounts and wholesale knowledge to improve our commercial relationships, building a partnership and work together as one to support ours brands in supermarkets as well as in the traditional channels and consumers.
(B2B –B2C Marketing and Merchandising)
Coordinate the design and implementation of technical and sales oriented training programs.
Coordinate marketing research report result presentations. Cascade information regarding consumer preferences, sales evolution and client expectations to Trade Marketing personnel and national sales teams.
Generate a Competitors activity report with a complete evaluation and a strategic proposal of immediate response.
Create a specific plan with promotional activities focused on the needs of each client, in order to increase product turn over at the point of sales.
Design tailor made training programs. Research the areas of opportunity (needs and weaknesses) of our promotional force in order to determine the contents and structure of their training courses.
Coordinate and supervise the Special events department in charge of providing animation for special events held at the point of sales
Responsible for the organization and execution of the Company’s Annual Convention: Execute all necessary activities in the organization of product launches, VIP Events, attending all special guests visits and other public relations special events.
Responsible for the Merchandising Department: Development of POS materials, stands, special exhibitors and displays considering the requirements of both the client and the brand manager. Responsible of presenting alternative options of new ideas and materials within our budget possibilities.
Responsible for developing, establishing and managing the call center for the 1-800 Customer Service hot line, including report presentation of incoming calls and recurrent problems to the Marketing brand managers and to the Quality Control Department in production.
Establish and execute a Public Relations strategy including increase of corporate image and brand presence in media, permanent support marketing efforts through social and fashion activities, generate media journalist support, promote product benefits and characteristics through radio spots and interviews, magazine promotions and recognitions, fashion show sponsorship, special gifts that motivate client development, TV spots, special press releases for product launches, special product kits for magazines, sponsorship in Beauty Contests and Fashion Shows.

VW Beatle Account Brand Manager - responsible for introducing the Volkswagen’s New Beetle in the Mexican Market Strategy and Coordination of the National Launch Promotional Campaign.
Project Manager for the Beetle Brand.  
National Launch, promotional and communication campaign for the Volkswagen New Beetle. 
Important contributor in the creation and management of the strategy and campaign.  
Organized events for product launch (Audi Brand Introduction and Volkswagen’s New Beetle)
Negotiate key exhibition points and placement according to targeted audiences. 
Market/Placement research
Campaign and event coordination/supervision in Monterrey, Guadalajara, Mexico City
Public relations development
Development of sponsorship proposals
Budget assignment to projects
Personalized client service
General office/personnel management

Development and supervision of the overall marketing objectives and strategies.
Developed market penetration strategy, product positioning, product and service information manuals, establish promotional plans for the different product lines.
Responsible of enhancing the Corporate Image. 
Brand manager responsible of the creation, adaptation and supervision of strategic product marketing. Also in charge of the launch and promotion campaigns.  
Managed, organized and coordinated national launch events for the company’s cosmetic line. 

CUSTOMER SERVICE MANAGER  
In charge of  running the Customer Service and order processing 1-800 number & Payment Verification Department
Created, developed, designed, established and supervised all work processes in the order entry department. Focused on the needs of the customers/distributors and the capabilities of the company’s computer systems.
Hired, trained, managed and supervised office and staff personnel.
Adapted operating procedures which fitted customer needs which included supervision and control of payments for the prompt release of orders. 
Responsible for the implementation and supervision of the 1-800 Costumer Service line and Order Processing Call Center which started with a team of 20 operators and grew on to a 54 person Call Center in a span of 8 months.
Conceptualized and developed the manual for operation of the company’s Customer Service and Order Processing system used to instruct, guide and train personnel hired new opening markets in the Latin American Region. 

MARKETING EXECUTIVE

Marketing research of the market’s needs and distributor’s expectations for this new distribution system.
Development operation procedures based on distributors’ & customer’ needs and expectations of a quality service.
Developed and implemented procedures for the Distribution, Return and Exchange Departments.
Designed and organized operating procedures for thirteen distribution centers nation wide and conducted training sessions with branch personnel.
Headed the coordination of a nation wide tour to promote the company’s product lines and distribution system throughout the country by providing literature and information to interested potential distributors. 
Excellence in managing customer service activities adapting all marketing operations and strategies to consumers needs considering feedback information in to identify opportunities to enhance product image, sales and service striving to achieve a constant improvement of the marketing strategy. 

CUSTOMER SERVICE EXECUTIVE
Proved leadership and drive in customer service and public relations brought a promotion from Customer Service Senior Management to the Customer Service and Order Processing Department within ten months of employment.  During the months in this position significantly impacted quality and efficiency of costumer service department upgrading quality of information/data available to personnel and customers.

El programa de la Maestría en Administración y Dirección de Empresas (MBA) tiene como propósito fundamental formar líderes íntegros que generen valor económico, social y ambiental en los nuevos entornos en que se desenvuelvan, caracterizados por su volatilidad, su alto nivel de interconectividad y la disrupción por los constantes cambios sociales y tecnológicos. Asimismo, que sean capaces de tomar decisiones efectivas con base en pensamiento crítico y con sentido humano, para ayudar a las organizaciones a alcanzar sus objetivos estratégicos en forma sostenible.

De esta forma y alineado con la visión del Tecnológico de Monterrey, los líderes egresados están preparados para conseguir dichos objetivos proponiendo modelos de negocio a partir de un proceso de innovación constante, la generación de soluciones creativas que incorporen elementos de economías compartidas, el desarrollo del talento humano y la inclusión social, así como el trabajo colaborativo, para dar respuestas a problemas complejos que enfrentan la sociedad y las empresas, con una visión global, que sean sostenibles y apegadas a principios éticos.

Conocimiento del consumidor, innovación, visibilidad y diferenciación.
En un mundo de intensa competencia en el que la oferta de productos y servicios es casi infinita, seleccionar los mercados que serán fuentes de máximo crecimiento y desarrollar propuestas de valor es de suma importancia. 
Como mercadólogo, tiene la capacidad de desarrollar estrategias innovadoras y sustentables que respondan a un conocimiento profundo de las necesidades de los consumidores, construyendo posibilidades de diferenciación para las marcas y que puedan ser ejecutadas en el contexto actual de digitalización y omnicanalidad.