Seo strategist, digital marketing

Since 2009 I held my last position in the business as Digital Communication Manager where I was project leader and responsible for the national strategy for attracting visitors taking into account UX, UI, structure and SEM. Focused on the potential client with 7 people in my team. Responsible for more than 30 portals and mini sites with different platforms and languages including casasgeo.com (commercial site) and corporaciongeo.com (investor relations site). + 367% of visits for SEO improvements that generated 4.2M visits in 2013. The conversion of visits to leads was improved by 50% delivering + 600% in leads comparing 2009 vs. 2013. Considering the improvements in conversion, CTAs and average sales, the digital area contributed + 800% in earnings compared to 2009 vs. 2013. I started from scratch with my team implementing SEO, SEM, Social Networks and E-Mailing strategies. Leader in projects such as a Mobile App, online surveys, multimedia games, online loyalty programs, intranet, among others. I started my career in Casas GEO in 2003 as a System Developer with 5 custom developments with responsibility for my desk. I was promoted several times, as Solutions and Implementation Chief, E-Business Leader until I reached my last position. My career gave me a 360 vision between Marketing and IT, helping the digital transformation of the company. Experience gives me a competitive advantage for good decision making in highly complex digital projects.

Design, development and implementation of online strategies for the Mexican Market including websites, social networks, SEO, SEM, E-mailing, UX and UI. Leader in digital products contributing with positive numbers. + 45% of applications in the first year, + 63% of leads last year. ROI of + 30%, + 19% and 11% year-on-year comparing 2015, 2016 and 2017 respectively. Improvement of positive sentiment in SSNN with 43%, 50% and 71% in the last 3 years. Increase of ER by 64% compared to the last 4 years with 51.06 per thousand fans (220k on Facebook). Positive numbers in SEO with + 650% improvement from the first to the 4th year with the generic term "loans" reaching 6th position nationwide and above all direct competitors. More than 4 million unique users reached with a 10-second fully digital TVC in 2017, 2018 and 2019. + 33% annual average increase in investment during the last 3 years. Leader in 3 national marketing promotions for new and frequent clients. The last one with +16% of loans against the same season, last year. Leader in a 100% digital product project for 2019. Content Marketing, online job exchange and a blog for the Mexican market. Strong focus on results keeping the customer at the center of the strategy, based on studies, customer journey and constantly monitoring most relevant KPIs. Teamwork builder, leadership and with a clear communication to all levels of the company.

Graduated with specialization in Business Management