Product owner

In charge of building the eCommerce channel's long term strategy.
• Forecast, plan and optimize sales and inventory performance. (2017 achieve the
capital injection and knowledge of Rodrigo Herrera Aspra (Genomma Lab)
• Defining the vision of the business, the user experience and building and improving
the processes necessary for the growth of business.
• Activates the right business drivers by tracking and drawing conclusions from
specific ecommerce KPIs (traffic, unique visitors, conversion rate, average order
value, profit optimization)
• Lead and develop the eCommerce store in Magento platform.
• Manage the traffic on websites strategy (SEO, SEM )
• Strong web analytic experience (Google Analytics) and A/B testing tools.
• Analyze the effectiveness of advertising campaigns (Google and Facebook and
Instagram Ads) to identify opportunities for improvement in collaboration with
technology team.
• Search of business opportunities bases on the needs and habits of the consumer
and knowledge of the opportunities presented.

Lead the eCommerce and Digital team to optimizes online channels for acquisition and retention. (eCommerce Channel growth in 2017 over 30%)
Drives collaboration with technology and supply chain teams to ensure continuous improvement and upgrade of the site scale direct to consumer
online sales (Omnichannel Strategy and Magento Migration Platform 2015)(- www.ninewestmexico.com, www.catfootwear.com.mx, www.camper.com) Ensures brand presence and journey online media consistence with overall brand standards and strategy. (2017 LCR "Lead Conversation Rate" of 6.2% the bench marked average is around 4.65% and ROI "return on investment" in ninewestmexico.com $5.1x, benchmarks in Mexico are $3.62 worth of income for every $1 spend on marketing.
Develops customer strategy through customer data, contributing to the overall analysis of the consumer path to purchase (SAP CRM )
   Spanish 
• Leads a structured eCommerce, CRM and Marketing team and is accountable to deliver upon both sales and customer satisfaction targets and drives the day-to-day operations
• Create and analyze outstanding campaigns, copy writing, graphic design creatives, product images and product data. (Google Analytics, Facebook and Instagram Ads)
• Analyze the effectiveness of advertising campaigns and identify opportunities for improvement in collaboration with our Growth team with a test and learn the mindset.
• Experience working cross-functionally with Sales, Marketing, Design, Technology, Logistic Executive team, and Finance.
• Own relationships with key eCommerce partners while developing and executing business plans which drive long-term growth. (Amazon, Privalia, Palacio de Hierro y Liverpool )

Creating successful communication strategies for Telecom services that supports sales and brand presence.
• Lead and manage marketing budget and show project ROI
• Own the strategy, planning, and execution of marketing campaigns to drive
adoption and improved customer life cycle engagement in paid television.
• Setting targets and promotions to improve volumes, revenue and profitability.
• Growing and developing relationship with key partners: Disney, Warner Bros and
Telecom Partners.
• Handling market research in terms of competitions and market trends.
• Develop the launch strategies and own the relationship with agencies and other
external parties that will execute campaigns. (2010 Laptop YooBook launch, Star
Wars Tv Commercial)
• Continuously look for and evaluate new business opportunities that will increase
revenue and support the core business.
• Observe both direct competition and other international examples and be able to
anticipate and react to market signals in the shortest possible time.
• Define, negotiate and coordinate with the suppliers an the team the launch of new
products, as well as the implementation of the various exclusive campaigns and promotional events.