Marketing analyst

Responsibilities
● Merchandising campaign focused on amazon, mercado libre and www.damex.com
● Social media strategy focused on Brand Awareness segmentated into a niche market.
● Budget administration for Facebook ads and Google ads, making monthly reports CTR, RR, CPC.
Achievements 
● Salespoint management and content strategy generating +500 leads each month reaching +240 qualify leads) 
● Solving +400 support tickets reaching a CSAT of 85.7% 
● Upselling + 1300 times and growing +250 regular customers into wholesale customers)

Responsibilities
● Developing products, and in-market paid campaigns for marketplace Mercado libre, Amazon.
● Benchmark analysis of sales and customer behavior, forecasting demand and price strategy.
● Budget administration for Facebook and google ads, following copy´s, goals, segmentation and A/B testing.
● Development of new business opportunities in traditional channels as supermarkets and new products.
Achievements 
• Sales increase in +8500 units directly related to content marketing campaigns. 
• Increasing NPS from 67% to 92% with strong post sale contact campaign.
• Development of sales campaign for big stores working with websites, dossier, price analysis.

Ideation and execution of customer loyalty plans through the added value of the product or service.
Development of mailing strategies designed from scratch, tailored to the needs of our clients or prospects.
Development of the communication strategy on social media, focused on interaction and emotions that are key to capturing the user's attention.

Research and identification of the service or product areas, as well as areas for improvement.
Definition of the type of improvement to implement, according to the objectives and the organization's approach.
Planning the process of innovation in the previously established service.
Execution and control of the innovation process.

Evaluation of the communication needs of the company.
Search and collection of information about the company as well as the competition.
Ideation and presentation of possible communication actions.
Establishment of advertising objectives.
Selection of the platforms where the communication actions will be executed.
Selection of the individuals involved in the process and the communication activities.
Implementation and control of the communication strategy.
Feedback on the strategy.

Identification of areas with greater opportunity to use them as our main advantage.
Evaluation and design of the growth strategy (fine-tuning traffic acquisition sources, fine-tuning the conversion process, fine-tuning the incremental sales process), and detailing each of the steps.
Building a model where we will identify our priority channels, the steps that make up the acquisition loop, the impact they will have on the acquisition loops, and customer retention loops.

Identification of the need we are going to address and the people we will be benefiting with it.
Creation of a buyer persona and a journey map that will guide the process of our service.
Organization and planning of the service and the different stages that constitute it.
Detailed design of each of the service's involved parts.
Identification of the most relevant points to implement according to our objectives.
Design of the control process that will measure the relevant KPIs to evaluate their impact.
Control, feedback, and addition of subsequent improvements in the service.

Study of market strategies, focusing on their implementation, control, and feedback.
Market research and identification of the target audience and buyer persona.
Pricing strategies with a focus on the product's objectives and overall brand strategy.
Study of consumer psychology and brand perception in the public's eyes.
Theoretical foundations of research.
Theory of the bases for developing advertising strategies.
*Outstanding academic performance as a method of graduation.