JW RED BRAND MANAGER

Job Description.
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness.
With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills.
We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life! JW has been identified as a priority in México, the growth in the past years and the overinvestment behind the portfolio is very important for the growth of the business.
JW Core (Red Label, Black Label and Double Black) is very relevant for Diageo, being the main priority in scotch portfolio.
Our vision is to be the leading the premium Spirits business in the industry accelerating the growth of our whisky portfolio.
JW Core is the growth driver portfolio in the segment and it’s imperative to sustain its growth.
Nowadays, the brand has very good BSS, and winning share within TBA, so it’s crucial to sustain its momentum and continue its relevancy for the segment and Diageo’s business.
PURPOSE OF THE ROLE Lead the top whisky portfolio brand in Mexico Alignment between reserve strategy and innovation portfolio Develop and apply high knowledge of the business.
Consistently deliver great performance.
Ability to encourage and influence others within the business; Build extraordinary relations with those who work internally and externally.
Multifunctional and multi-market team working.
Capable of challenging and influencing thinking across a broad range of collaborators Lead the team; work with them and in their development.
Support them so that they can perform at their best.
Delivery of a successful Core (with focus in STD and DLX) business strategy (based on brand health and profitability/ sales) short and long term.
Delivery of successful brand strategy (based on brand health and profitability).
Short term and long-term brand strategies.
Responsible for Game planning developing and execution.
Brand communication strategy, ATL as BTL Agencies management, to develop true partnership.
Influence key collaborators to improve business opportunities and alliances.
Lead global brand relationship, influencing them to align the market strategy Make cultural impact with the brand equity through brand’s passion points Qualifications & Experience Required.
Proficient Numerical Skills Bachelor in BA, or similar.
Strong Critical Thinking Capabilities Strong leadership capabilities.
Proactive Strong Teamwork Skills Proficient English/ Spanish ´Previous experience as Sr Brand Manager Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours.
Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”.
This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Worker Type.
egular Primary Location.
exico City Additional Locations.
Job Posting Start Date.
Como líder global en bebidas alcohólicas, nuestras más de 200 marcas forman parte de las celebraciones diarias en más de 180 países.
Cuál es nuestra ambición? Queremos ser una de las empresas de productos de consumo con mejores resultados y más fiables y respectadas del mundo.
Desde que Arthur Guinness alquiló una fábrica de cervezas de Dublín durante años, hace unos 250 años, nos convertimos en una empresa definida por el carácter de las personas que trabajan aquí.
Alexander Walker necesitó una gran fortaleza de carácter para convencer a los capitanes de todos los barcos en el puerto de Glasgow para transportar barriles de Johnnie Walker hasta los cuatro confines del mundo.
Nada ha cambiado.
Estamos orgullosos de ser un equipo de más de personas talentosas.
Ellos hacen que nuestras marcas emblemáticas sean cada día más fuertes en todo el mundo y nosotros les ayudamos a llegar más lejos de lo que nunca imaginaron.
De hecho, les ayudamos a orientar el desarrollo de su carrera profesional ampliando sus funciones y ofreciéndoles fantásticas oportunidades de desarrollo Diageo es un lugar donde encontrarás una gran variedad de personalidades, experiencias y perspectivas, en cualquiera de nuestras sedes mundiales.
Esto genera un entorno de trabajo estimulante y gratificante, donde todas las personas pueden florecer.