DIGITAL & INFLUENCER MKT COORDINATOR -CAMEX

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin.
For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello.
We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than employees.
It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST.
We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks Role Purpose.
Be the digital media specialist with a real hand on approach.
Plan and execute all digital ecosystem for Mexico and CAM regarding Digital media campaigns, influencer marketing, CRM and AWON Digital support.
Main Accountabilities.
Digital media campaigns.
Lead Central America execution of Digital Campaigns.
Implement full-funnel measurement of campaigns.
Day to day use of our tech stack of tools like Google Analytics, PowerBI, Salesforce, YotPO, etc to ensure high quality data models, learnings, and insight generation.
Continuous optimization of campaigns with Media agency.
Influencer marketing Build precision influencer marketing strategy for CAMEX and lead execution with agencies, influencers, and Derms-influencers.
Lead Brand purpose and Core campaigns for the brand with an integrated communication approach (Media, PR, Influencer, BTL) CRM.
Build CRM strategy together with Digital Manager to continuously increase our database (leads acquisition) and conversion.
Coordinate brand managers to define the communication focus per month and emailing/newsletter strategy.
Lead the Product tester and R&R campaigns.
AWON Digital support.
Coordinate brand managers to define the communication focus per month for our organic RRSS (FB, IG, Tiktok) and correct execution.
Improve eCom user experience supporting the eComm team with Sales Visuals, A+Content, brand stores upgrades.
Continuous monitoring of our website’s performance (SEO, Landing pages, buy button, pharmacy finder, derms finder) Work with Marketing, Medical Management and S&CM teams.
Ensure KPIs are focused on hitting ROI targets tied to driving revenue, building brand awareness & engagement, driving qualified, relevant traffic, and deriving consumer insights & optimization strategies – both through campaigns and daily activities.
Agency Management (Media, Creative, PR and Influencer mkt agencies).
Marketing Budget management Keep up to date with the strategic digital landscape (consumers, competitors, technologies, etc.) and regularly shares this information with key stakeholders.
Your Profile Knowledge, Skills and Experience.
Industrial engineer, Business Administration, Marketing, Commercial Relationships gratuate with a specialty in digital marketing English Proficiency.
Advanced Proven working experience (3 years) in digital marketing with demonstrable experience leading and managing SEA, email and eCom.
Expert knowledge of the local online media landscape, campaign measurement and set-up across channels, attribution, viewability, audience targeting, ad serving, and reporting.
Solid knowledge of website analytics tools (e.
., Google Analytics, SimilarWeb, WebTrends, Google Analytics etc.).
Experience managing agency partners - both creative, digital and media.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Analytical, proactive and creative problem solver with a passion for telling campaign performance stories through data to inform future investments.
Experience with A/B and multivariate testing.
Proven ability to collaborate across teams and territories to lead the development of innovative online advertising programs.
Experience managing and optimizing advertising budgets to ROI goals; Innovative -comfortable challenging status quo, bringing creativity to problem-solving through the use of innovative frameworks and technological solutions.
Excellent communication skills - engage and influence multiple stakeholders.
Project management - ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute.
Additional information We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins.
We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.
.
curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.
If you have any questions, please contact our recruiter […] every […] between […] and […] am via the telephone number […].
Have a look at our benefits.
What we offer – Our Benefits | Beiersdorf