Marketing specialist

Ils*** ***** (XX años)
SPECIALIST - MARKETING CHANNELS & PERFORMANCE en Club Premier
INSTITUTO TECNOLOGICO AUTONOMO DE MEXICO
Benito Juárez,
Ciudad de México
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Experiencia
SPECIALIST - MARKETING CHANNELS & PERFORMANCE
Club Premier
ago 2019 - mar 2020
Performance evaluation and data analysis for creating useful insights from
Club Premier’s digital platforms. Provide insight, improvements, and follow
up to various projects from different departments.
First point of contact with suppliers and marketing accounts.
Responsible of the management and implementation of Google Tag
Manager (GTM).
Implementation of Email and sms campaigns as well as report generation.
Performance monitoring and campaign measurement both in digital
advertising, and email and sms.
Databases elaboration for Email and sms campaigns in SAS CI Studio.
WEB ANALYST - CUSTOMER EXPERIENCE
Club Premier
oct 2018 - jul 2019
First point of contact with suppliers and marketing accounts.
Performance evaluation and data analysis for creating useful insights from
Club Premier’s digital platforms. Provide insight, improvements, and follow
up to various projects from different departments.
Contact and relationship with different suppliers that support the CX area.
Responsible of the management and implementation of Google Tag
Manager (GTM).
LEADER IN MARKETING DEPARTMENT
Tu Canton
ago 2017 - feb 2018
Customers service through digital media. Campaign elaboration for
marketing automation and Google Adwords. Google Adwords report and
analysis elaboration. Mailing, Google Adwords and Facebook campaigns
analysis and optimization.
CAMPAIGN COORDINATOR
Estrategica Smarter Marketing
ene 2017 - jul 2017
Project letter review, SugarCRM configuration, data analysis and strategic
planning.
TRAINEE B2C
Estrategica Smarter Marketing
ene 2016 - dic 2016
Proposal elaboration, invoice generation and area’s projections. Customer and
supplier service.
Formación
Master in Marketing
INSTITUTO TECNOLOGICO AUTONOMO DE MEXICO
oct 2017 - mar 2019
Master's degree in marketing (digital marketing, market research, forecast, consumer behavior)
Bachelor in Business Management
INSTITUTO TECNOLOGICO AUTONOMO DE MEXICO
ago 2012 - may 2017
Bachelor's degree in Business Management
German course
UNIVERSITY OF VIENNA
oct 2011 - jul 2012
German course (C2)
Idiomas
Inglés - Avanzado
Español - Nativo
Alemán - Avanzado
Otros datos
Skillset
Office Package (advanced)
Google Analytics (intermediate)
Google Ads (basic)
Blueprint – Facebook (basic)
SugarCRM (administrator)
SugarCRM (sales specialist)
Silverpop -marketing automation
IBM- (basic)
Act-On (basic)
Mailchimp (intermediate)
Visual Basic (intermediate)
Macros (intermidiate)
Access (intermediate)
Python/ R / SPSS (basic)